Brand and Content Specialist

Description:

• Own and uphold the Brand and Segment Guidelines, ensuring all communications effectively reflect our unique selling proposition (USP).
• Develop and execute a brand communication plan that simplifies the consumer decision-making process and encourages brand preference.
• Collaborate with the Marketing Manager to build a strategic Marketing Calendar and execute targeted advertising campaigns.
• Present key projects, creative briefs, and strategic plans to senior leadership, including C-suite executives.
• Manage relationships with key creative partners to ensure the timely delivery of high-quality marketing materials, all while staying within budget.
• Partner with internal teams (Digital, CX, Sales) and external retail partners to create a variety of marketing assets for channels such as TV, BVOD, Social Media, In-store Displays, and Trade Promotions.
• Ensure all marketing activities deliver optimal ROI and are executed within the set budget.
• Analyse campaign performance and provide actionable insights to senior management.
• Actively contribute ideas for growth strategies and help implement them across the business.

Requirements:

Qualifications: A Bachelor's degree in business, marketing, or a related field.

Experience: 2-3+ years in a similar marketing role, ideally with experience in premium consumer goods.

Skills:

• Demonstrated success in developing and executing creative marketing campaigns.
• Strong creative thinking with the ability to communicate ideas clearly and effectively.
• Solid understanding of global marketing trends, with a proven ability to drive growth.
• Excellent communication, organisational, and project management skills.
• A proactive, hands-on approach with a positive, can-do attitude.
• Strong ability to collaborate with cross-functional teams and external partners.
• Exceptional writing and verbal communication skills, with keen attention to detail.
• Experience managing budgets and optimising ROI.

Personal Attributes:

• Strong desire to grow and progress within the company.
• A creative thinker who thrives in a fast-paced environment.
• Excellent communicator, able to motivate and engage stakeholders at all levels.
• Energetic, enthusiastic, and ready to take ownership of your role.
• Highly organised, with the ability to manage multiple projects simultaneously.

Conditions:

• Be part of a forward-thinking, iconic brand with a track record of innovation and success.
• Work within a passionate, close-knit marketing team that values collaboration and creativity.
• Competitive salary and benefits, with opportunities to grow within the company.