Digital Marketing Specialist (Homebased)

Description:

Company Description Outsourced.ph is a leading ISO certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1000 talented professionals.
The Client
A global management consultancy with 750+ professionals across five countries. Specializing in strategy, transformation, public policy, and data analytics, it partners with organizations to drive meaningful change and improve lives. Founded in 1999, it remains committed to delivering lasting impact.
The Role In this role, as a Senior Digital Marketing Specialist, you will be responsible for the strategy, optimisation and communication of multiple client campaigns across several digital channels.
You will work with your team and the Performance Media Manager to develop strategies to optimise campaigns – delivering both the desired results and the client’s brand message. In the role, you will develop an understanding of your clients and their business, challenges, and customers to help guide your strategy. More than just optimising campaigns, you will take a marketing approach to determining the most appropriate channels, budgets, and messaging to deliver the best possible outcomes.

• Strategise search engine marketing campaign structures, optimisation approaches and deliveries to tie in with the overarching client marketing plans (e.g. Google Ads, Bing Ads)
• Manage and optimise other paid digital channels (e.g. Facebook, Instagram, YouTube, Display, LinkedIn, Programmatic, Influencers and more)
• Manage Search Engine Marketing (SEM) projects, including campaign optimisation, budget management, bid adjustment, performance analysis, campaign development, advert testing and reporting
• Use multiple analytics and tracking platforms to develop highly customised reports that help our clients understand exactly how their campaigns are performing alongside their overarching digital activity
• Assist with the training and development of junior digital marketing specialists as required
• Understand Search Engine Optimisation (SEO) and work side-by-side with our search engine optimisation team to ensure a balanced delivery across both paid and organic search
• Develop forecasts, audits, and tailored insights for potential clients
• Presenting campaign performance and strategy to clients in regular meetings

What You Need

• Extensive knowledge of Search Engine Marketing (SEM)
• +2 years hands-on experience managing search engine marketing campaigns
• An understanding of general marketing principles and the ability to think as a marketer
• With great analytical skills, you will have the ability to quickly review data in reports and various digital platforms to identify trends and opportunities for improvement

Capabilities

• Strong willingness to learn and develop core digital marketing skills across search engine marketing, social media advertising, search engine optimisation and more
• An understanding of general marketing principles and the ability to think as a marketer
• Self-motivated with the ability to manage your own clients and workload
• A positive outlook – a muck-in attitude that means you are willing and happy to help wherever necessary to get the job done
• Excellent communication (both written and verbal) with the ability to clearly express to clients what you have found in your analysis, how you are planning to proceed, and why
• Proactive in improvement of processes and deliverables
• Dedication to maintaining, improving and broadening skill levels
• High level of accuracy and attention to detail
• Efficient time management

Work Schedule:

• Monday-Friday 6am-3pm PH Time

Work Location:

• Homebased; equipment is provided. Must have strong internet connection.

By clicking on the "I'm Interested" button I hereby allow Outsourced Quality Assured Services, Inc. ("Outsourced") to store and collect my personal information for the purposes of employment application. As such, I agree and authorize Outsourced to collect, store, or continue to use my personal information for the above-stated purpose, and to retain my personal information for a period of 1 year, and for these purposes only.