Description:
The Pinterest Business Marketing team is composed of highly skilled marketing generalists, able to flex with equal strength among marketing strategy, copywriting, content development, project management, cross-functional team leadership, event planning and creative oversight. Most importantly, we are business marketers, able to capture hearts and minds of advertisers and media agencies with engaging, inspirational work that drives business impact. Expect to grow quickly, pivot often and learn a lot.
We’re looking for an Integrated Marketing Lead to define and deliver our B2B marketing strategy in Australia for a 12 month fixed-term contract. In this role, you will partner closely with Business Marketing global leadership, local sales leadership and cross-functional partners to lead marketing strategy that supports revenue goals and brand visibility within the industry.
What you’ll do:
- Define and deliver the local marketing strategy in Australia by leveraging industry trends, best practice and local insights on Pinterest and competitors
- Develop & own key initiatives that are aligned to global business marketing strategies to shift advertiser perceptions and behaviours. This includes strategies across industry marketing, owned events, trade media and industry body partnerships, executive engagement, scaled education and success story creation
- Work closely with local and global teams to ensure that global programs resonate locally and meet local sales and marketing needs
- Measure impact of local marketing initiatives, identify areas for improvement and learning agendas
- Act as people manager for local Marketing Specialist whose role is to support the delivery of Pinterest’s Business Marketing strategy in Australia
- Collaborate with cross-functional teams, including sales, product, measurement and the wider global marketing team
What we’re looking for:
- 8+ years experience in integrated B2B marketing and/or digital marketing
- Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment with global stakeholders
- Excellent organisational and project management skills to effectively balance multiple projects, stakeholders and deadlines
- Fluency in written and spoken English. Passion for digital marketing and a desire to grow and develop within the field
- Familiarity with social media platforms and their advertising capabilities, with a specific focus on Pinterest (prior experience a plus)
- Sound analytical skills, with the ability to learn how to analyse data and derive actionable insights
- Bachelor's degree in Marketing, Business or equivalent work experience
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In-Office Requirement Statement:
- We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
- This role will need to be in the office for in-person collaboration once per week and therefore needs to be in a commutable distance from our Sydney office. The role will also include travel to the US circa once or twice per year.
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