Senior Product Marketing Manager

Description:

SafetyCulture

To help solve the challenges faced in an increasingly distributed workforce

The world’s largest checklist app — and that’s just the beginning. As millions of inspections flowed into our platform one thing emerged: safety and quality share a relationship. Small but rapid changes in individual acts, repeated consistently are transformative. For safety, for quality, for efficiency. Our platform now includes sensors, issue reports, data capture, analytics, risk mitigation and mobile training.

SafetyCulture is a customer and product-led SaaS company on a mission to empower front-line workers to take ownership of their safety and well-being. We believe in making working teams better every day and are committed to building inclusive teams that cultivate a sense of purpose for our employees.

As a Senior Product Marketing Manager, you will play a critical, unique role in bridging the gap between market research and product marketing. As a product marketing leader, you’ll report into the Head of Product Marketing and work closely with the broader marketing, product, and go-to-market (GTM) teams, to solve complex problems that impact millions of users worldwide, and operate at a scale few other Australian tech companies have reached.

• You have 3-5 years of experience in product marketing and/or market insights, with a proven track record in executing successful SaaS product launches and strategic insights work.
• Preferred but not required: Expertise in survey design, data analysis, and visualisation, with proficiency in tools such as Tableau, Amplitude, and Looker
• You’re great at stakeholder management with experience building strong cross-functional relationships and aligning teams on the same goal.
• You’re an excellent storyteller with experience crafting product positioning and sales narratives that distill what really matters to a customer in a meaningful, simple way.
• You're versatile and flexible, able to adapt your tactics to different geographies, industries, personas and use cases.
• You’re highly organised with experience project managing cross-functional programs of work, and detail oriented with strong decision-making skills.
• You thrive in a fast-paced environment and you can think at scale while able to zero into the details.

You can balance multiple projects and not lose focus.

• You are someone with a growth mindset who loves solving problems for our customers and enjoys working as part of a team.

• Strategise and execute end-to-end launches to successfully take new features, products and services to market both internally and externally.
• Partner with product, marketing, and GTM teams to drive growth, adoption, and engagement of a select portfolio of platform products and services, while also increasing SafetyCulture's reach and market presence.
• Craft and deliver compelling messaging that makes the complex simple, resonates with customers and builds a point of difference in the market.
• Conduct market research to understand competitors and customers.

Provide actionable insights to inform product roadmap and marketing positioning.

• Summarise insights to draw meaningful conclusions and effectively communicate findings to influence roadmap and company strategy.
• Develop new sales enablement collateral which communicates complex concepts, technology updates and product features in a simple, digestible way.
• Drive cross-functional alignment to our customer insights, our roadmap, addressable markets and processes.
• Promote a data-driven culture, prioritising impactful projects that significantly influence business strategy and operational excellence.

• Campaign Optimisation

  Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results

• ❎

  Multi-Channel Marketing Campaigns

  Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

• Experimentation

  Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics

• Creativity

  Generates multiple innovative/new/novel ideas to solve a problem

• Flexibility

  Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively

• Learning agility

  Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities