Description:
The Body Shop
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
Purpose of role:
With a new global owner and CEO at the helm, exciting transformations are underway at The Body Shop! We're ready to revitalize our iconic products and unleash innovative ideas that have yet to be imagined, ensuring we’re back to our very best.
In Australia, The Body Shop is seeking a proactive, commercially driven Digital Marketing Manager that will be responsible for the co-ordination of the integrated digital media plan. The ideal candidate will have a mix of channel expertise, across Paid Social (full funnel), Paid Search, Paid Social, Display, Affiliate Marketing, Organic Social, Influencers and experience managing third-party agency relationships. With a growth mindset and the ability to deliver digital marketing programs that deliver revenue at scale, they will work collaboratively with stakeholders to deliver against key market objectives.
Reporting to the Head of Marketing & Product, you will be part of the Marketing / Product Team due to the specialism that you’re accountable for, however, you are the main point of contact for all day to day market related digital activity and will be responsible for managing and co-ordinating all digital plans and providing results and insights in the weekly commercial trade meetings.
Key Job Accountabilities:
- Lead the development and implementation of the digital marketing strategy for Paid Social, Search, Display, Affiliates, Organic Social & Influencers
- Recommend and own the allocation of the digital media budget across channels in order to achieve targets; and optimise spend across channels based on performance
- Responsible for audience recommendations, campaign delivery, optimisation and performance reporting (with the support of external media agency partners)
- Manage the Affiliate promotional plan, that delivers on the overall performance plan and align with the local commercial discount strategy
- Manage all agency partners to deliver and optimise campaign performance
- Brief content requirements for all channels that is fit for purpose for all channels and aligned to the brand VVIS
- Collaborate with the DTC ecommerce team to align paid media with onsite performance optimisations
- Update key stakeholders on digital insights and learnings from all campaign activity
- Support the local Head of Marketing & Product to hit the 5Y plan targets on sales, customers and traffic targets & to deliver campaigns that align with the local marketing plan
- Direct report (x1): Organic Social Specialist
Working Relationships & Interfaces (where applicable):
- Marketing & Product Team
- DTC Ecommerce Team
- DTC CRM Team
- Media Agency
- Affiliates Agency
- PR Agency (Influencer)
What we're looking for:
- Digital Marketing experience working within an omnichannel environment
- Strong interpersonal and communication skills, with the ability to collaborate and influence cross-functional teams.
- Experience working in a dynamic and evolving business environment, with a strong track record of supporting growth and change.
- An entrepreneurial mindset, with the ability to develop strong relationships, with multiple key stakeholders both internally and with external agency partnerships.
- A confident communicator and presenter
- A can-do attitude with a strong value of teamwork
What's on offer:
- Base salary + super + bonus potential
- Employee discount
- Hybrid working: 3 days working from our Australian Support Office at Chadstone Shopping Centre on Monday, Tuesday and Thursdays with remaining days WFH
If you’re ready to make a significant impact and contribute to our mission of ethical beauty, apply now to join our passionate team at The Body Shop Australia!
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Note to agencies: The Body Shop does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the The Body Shop careers portal, nor to any The Body Shop personnel. The Body Shop will not pay any fees relating to unsolicited resumes.