Digital Campaign Specialist - 6 Month Opportunity - Hybrid

Description:

About Us

We’re known for being the country’s most popular rewards, helping Australian’s get more of what they value beyond the checkout. And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members. Plus, we’re also the winner of Canstar Blue's 2023 and 2024 Most Satisfied Customer award for Rewards Programs.

But, we're more than the card you carry around in your wallet or the app on your phone! Our diverse team is located all over Australia, and our incredible office is located right in the heart of Melbourne CBD. Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core principles - Own, Act and Inspire.

Your Team

We've already built a pretty amazing team, but we're not looking for more of the same. Our day-to-day is made stronger when we surround ourselves with people who are different, like you.

Your Role

This role is held in the Operations Department working closely with marketing stakeholders and commercial campaign managers.

The key areas of accountability in the role are:

Campaign Execution:

• Provide exceptional quality check, proofing and assurance on all offer and data inputs in accordance with process and briefing instructions.
• Ownership of all campaign activity with the email platform and offer management system.
• End to end operational campaign coordination across all teams.
• Ensure all personalization and dynamic elements are executed as per brief and tested.
• Set up data for testing purposes.
• Understand targeting segments and creative variations within campaigns.

Project Management:

• End to end project management of trigger based and complex initiatives.
• Scope and manage requirements with stakeholders.
• Brief internal teams on requirements and timelines.
• Keeps stakeholders up to date with progress and timelines.
• Set up offers and manage end to end testing of the campaign.
• Look for continuous improvements from a process and design perspective, execute test and learn strategies and analyse results.

Automation Based Projects:

• Coordinate and lead the implementation of trigger based email and campaign automation initiatives.
• Assist and consult on best in class solution design including use of data in digital projects.
• Conduct testing within Adobe and Responsys/Braze to ensure creative segments , data and all personalization elements work as expected.
• Ensure best practice processes are followed from scoping through to execution.

Your Experience

• Project management and operational experience within email platform technologies.
• Ability to prioritise and manage multiple projects.
• Excellent stakeholder management and problem solving skills.
• Sound knowledge around personalisation and dynamic elements in email.
• Knowledge of targeting, segmentation, HTML/CSS desirable but not essential.
• High attention to detail and positive can do attitude.
• Experience handling data, loading data into tables for testing.
• Experience in digital environment especially with email broadcasting and email campaign management or across other channels including Web, CRM, App, Social and Display is also desirable.
• Previous roles such as Email Campaign Manager, Account Management, Project Management, Digital Coordinator, Email Specialist or similar at major brands.
• Strong in email communications, Digital Project Management or digital roles in companies such as Qantas, Jetstar, Telstra, Virgin, Top 4 banks, and top tier Digital Agencies
• Operational roles with major email platform, marketing cloud and marketing automation companies e.g. Braze, Responsys, Oracle, Exact Target, Silverpop, Adobe, Experian, Salesforce.
• Experience handling campaign and CRM data is desirable but not essential.
• Experience in marketing, operations, digital project execution is desirable but not essential.

Your Benefits!

We offer our valued team members a stack of exclusive benefits! To name a few...

• Flybuysflex | work from anywhere, measured on outcomes
• Two well-being days per year!
• Volunteer leave
• Ongoing learning & development programs and opportunities
• My Coles and Wesfarmers team member discount card
• Be Well Programs – Mind/Body/Soul
• Quarterly All Team events
• Hybrid social events
• New starter kit merchandise

Be You, With Us. Apply today!

We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone’s voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.

It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.