Digital Marketing Analyst, Visa Managed Services

Description:

Visa

To connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive.

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

**Work with Visa Managed Services: ** Visa Managed Services (VMS) is part of Visa Consulting and Analytics (VCA), the externally facing strategy consulting group of Visa. We draw on our expertise in strategy consulting, data analytics, and industry experience to develop fact-based recommendations to improve client performance.

The VMS team is all about delivery, implementation, and execution. We create squads of delivery consultants to embed within our clients’ organizations to help them deliver better results, faster. Managed Services is a fast-growing area of the Visa business where our people are the product – and the priority. This role will be under VMS to partner with our client, a major bank to implement strategic projects from within their business.

**About the Role ** As a Marketing Analyst working on credit cards at a major bank, you’ll play a key role in updating performance media and website .com creative assets to enable people to purchase Credit cards. This role is responsible for updating marketing campaign assets and ensuring accurate offers are in market. You’ll work with media and creative agencies, Go-To Market marketing teams, product and business stakeholders to deliver strong credit cards offers which help us to meet sales objectives. You’ll work collaboratively in a cross functional squad with content, UX, data and marketing teams.

Key responsibilities :

• Managing briefing, development and approval of digital marketing creative assets
• Leading the offer change program and asset refreshes on ANZ.com
• Developing audience segmentation strategies across onsite through personalised experiences to customers them navigate through the digital journey.
• Pulling relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets.
• Collaborating with external digital agencies, Brand and Advertising and Product Marketing teams to ensure marketing campaigns have maximum impact on acquisition.
• Working cross functionally with internal risk and legal teams to deliver flawlessly

**What you will need to be successful: **

• 2 - 3+ years experience in digital marketing preferably with Financial or service industry experience
• Knowledge of digital channels and creative best practice
• Experience in managing digital marketing, website personalisation or targeted marketing, creative development & production
• Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation
• Strong stakeholder management and influencing skills
• Experience working with or within media or creative agencies to develop and manage campaigns
• A growth mindset, resilient nature and collaborative approach to work
• Experience with Google Ads, Meta Business Manager, Adobe Analytics, Tik Tok, Affiliates
• Working using agile methodologies and systems including JIRA and/or Confluence
• Keen interest in Digital channels and optimal customer experience.

If you have most of the skills required and this role sounds exciting to you, we'd love to hear from you!

**Why Work with Visa and Our Strategic Client **

• Opportunity to work in a dynamic and fast-paced environment.
• Collaborative and supportive team culture.
• This is a hybrid position. Employees in hybrid roles are expected to work from the office 2-3 set days a week. Based in our strategic partners amazing, state of the art office in Melbourne.
• Strong values are the foundation of how you will work every day. These values are supported by an ability to anticipate and manage risks to protect people, customers, stakeholders and the community and the expected standards of professional behaviour.
• Visa Managed Services is our fastest growing team in Australia – we’ve grown 10x in less than 2 years – and always have fun projects on the horizon to sink our teeth into
• Visa is a people business where the people are our product. As a result, all our people leaders are 100% dedicated to ensuring a positive employee experience

**Education & Skills: **

• Tertiary/post graduate qualifications in communications, marketing, business or data.

• ↗️

  Outbound Prospecting

  Generate new sales opportunities and move them through the funnel by drafting outreach messages and sequences, and identifying the needs of customers

• Sales Pipeline Management

  Efficiently navigate the CRM and other operational tools to create, update, retrieve, and understand information about accounts and opportunities

• Sales Team Enablement

  Identify opportunities to enhance processes and resources that enable team performance and time spent with prospects or customers

• Results orientation

  Focuses on outcomes and the steps it takes to achieve them

• Critical thinking

  Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight

• Problem solving

  Identifies problems and develops logical solutions that address the problems