Social Media Campaign Manager

Description:

ResponsibilitiesBuild, execute, and scale social campaigns across all our social media channels – including but not limited to: Twitter, YouTube, Tiktok, Facebook, LinkedIn, Instagram, and continuously innovate on opportunities for platform expansion to further reach various crypto audiences in the globe.Create a campaign calendar, and input creative ideas aligned to meet the platform's growth objectives.Develop and execute comprehensive sports sponsorship campaigns, and maximize cross-industrial audience reach to improve brand awareness.Work cross-functionally across broader cross-department teams to execute campaigns, driving excitement for key products & activities of Bitget and building brand awareness.Work closely with the global social media team to develop creative copywrite on crypto related contents and brand messagesExplore daily X trends, festivals & events to build up trending content.Assist social media post requests where necessaryUse social media analytic tools or third-party tools to track the performance and target of campaigns, and make analytical reports on a regular basis
Job RequirementsBachelor’s degree in marketing, communications, or related degree.A minimum of 2 years of experience in social media campaigns with in-depth knowledge of the digital media landscape.Working knowledge of defining social media calender, strategies, and executing paid social activations. Needs to be organized and self-motivated.Superior communication and social media copywrite skills, such as the ability to translate longer-form messages and insights into compelling, digestible, engaging and brand-consistent social content that drives impression & engagement.Passionate about social media, and keeps researching the content to create an innovative, resonating, and authentic brand campaign experience.Familiar with sports like football, car racing is preferred.Demonstrated experience using social media management tools to monitor, report and engage (Meltwater, Sprinklr, Similarweb, Twitter Analytics, etc).Experience within the crypto industry & being a crypto enthusiast is a mustNear-native in both spoken & written English is a must, and speaking Mandarin is preferred.