Description:
Monde Nissin Australia (MNA) is the home of iconic Australian brands including Black Swan, nudie, Wattle Valley, Peckish & Quorn. As an exciting business in the FMCG space, we are achieving big things and have our sights set on significant growth!
- Collaborative, inclusive and engaging culture with a genuine commitment to our people!
- Reward & Recognition program to acknowledge the hard-work and dedication of our teams!
The Opportunity:
As the Senior Brand Manager for Peckish , you'll be at the forefront of one of Monde Nissin’s hero brands. We're not just offering Healthy Snacks; we're crafting the future of food, and we need a dynamic, creative Marketing leader to take our brand to the next level! You'll build campaigns and activations that captivate, inspire, and drive loyal consumer engagement, all while championing a sustainable future.
This is your chance to be the brand steward for a market leader, transforming the way people eat and think about food.
Key Responsibilities:
Drive Brand Leadership:
- Own and develop the 3-year brand strategy for our Peckish Brand. You'll be responsible for amplifying our already strong presence and expanding our reach to new audiences.
- You’ll be responsible for defining the future of the Peckish Brand. We’re number one in our category and we’re hungry for growth so brand stretch is high on our priority list – when and where? You decide!
- Be the visionary behind how we engage consumers, using cutting-edge marketing to solidify our position as the #1 choice in Snacks products.
Innovative Campaigns that Disrupt:
- Ideate and execute high-impact, multi-channel campaigns that break through the noise and leave a lasting impression on consumers. From digital to retail activations, your creativity will push boundaries.
- Spearhead game-changing product launches that make headlines, introducing our next big hits in the Snacks space.
Champion Consumer Insights:
- Use data-driven insights to shape products, marketing, and communication strategies that exceed their expectations.
- Stay ahead of food trends and anticipate consumer needs, ensuring our brand remains the top choice for todays and tomorrow’s foodies.
Own the Brand Identity:
- Guard our brand’s visual identity and messaging, making sure every touchpoint reflects our mission to create a delicious, healthier, and more sustainable world.
- Collaborate with designers, copywriters, and digital experts to deliver a consistent, compelling brand story that resonates globally.
Be Digitally Astute:
- Digital (including Social) has transformed the way we market products, you’ll have a full understanding of when and where digital plays a role and how best to utilise this exciting and ever-changing channel.
- Understand the role of brand websites and how we can engage and inspire visitors.
High Degree of Commercial Acumen:
- As the Senior Brand Manager, you will be accountable for the Peckish P&L performance. As well as top line driving activities, you will also endeavour to activate opportunities to improve our bottom line, through volume driving activities, recipe changes, and other efficiency-based projects.
Analyse and Optimize:
- Track brand performance across all channels, using data analytics to measure impact, identify opportunities, and optimise strategies.
- Lead with a growth mindset, continuously innovating and improving campaigns based on consumer feedback and market shifts.
Lead Cross-Functional Teams:
- Partner with R&D, Sales, and external agencies to ensure that all brand initiatives are aligned, integrated, and delivering exceptional results.
- Build strong relationships across the organisation and with external partners to amplify our message and scale brand impact.
To Succeed With Us:
- Bachelor’s degree in Marketing, Business, or related field.
- 3-5+ years of brand management experience, ideally within the food and FMCG sectors.
- Proven track record of leading successful brand campaigns, particularly in a fast-moving category.
- Deep knowledge of research techniques and getting the best results out of agencies
- Exceptional creativity, strategic thinking, and the ability to execute high-profile campaigns.
- Data-driven mindset with experience analysing brand performance and consumer insights.
- Passionate about food, brands, and driving consumer engagement & advocacy.
- Experience working with or managing influencer and advocacy partnerships.
- Deep understanding of digital marketing and social media strategies.
The Perks – We Can Offer:
- Flexibility and hybrid working arrangements
- A collaborative, inclusive and engaging culture with a genuine commitment to our people
- Wellbeing days to put yourself first and recharge
- Reward & Recognition program to acknowledge the hard-work and dedication of our teams
- Bi-monthly Townhalls to bring our teams together and drive engagement
- 12 weeks paid parental leave for primary carers
- Access to Benestar – a complimentary counselling service available 24/7 to our teams
- Access to complimentary annual Vaccination shots and skin checks
- Opportunities for career growth
We are gearing up for a big year and exciting times ahead. If you are ready to excel in your career and come on this journey with us, don’t wait – APPLY NOW!