Description:
Head of Marketing | Environmental Services
Are you a strategic marketing leader with a genuine passion for sustainability and driving impactful campaigns? Our client, a pioneer in the environmental services sector, is seeking a Head of Marketing to plan and develop marketing initiatives across the ANZ region. This is an exciting opportunity to lead the marketing function for a purpose-driven organisation committed to fostering environmental difference across the globe.
About the Role:
As the Head of Marketing, reporting directly into the CEO, you’ll be responsible for overseeing a broad range of marketing activities (national and local-area activations) to enhance brand awareness, drive community engagement and optimise commercial performance. As the marketing subject matter expert your...
Key Responsibilities are:
- Develop and implement strategic marketing plans that align with national and state-specific objectives.
- Oversee Local Area Marketing initiatives, ensuring effective community engagement and foot-traffic across on-the-ground activations.
- Utilise proven retail marketing strategies to identify opportunities for growth and improvement across each state-based program.
- Manage the national marketing budget, ensuring efficient allocation of resources to maximise ROI.
- Build and maintain strong relationships with key stakeholders across the wider business.
- Monitor and report on marketing performance, leveraging data-driven insights to refine strategies.
- Foster a collaborative and innovative team culture, mentoring and inspiring a high performing national marketing team.
- Act as an influential member of the Leadership Team, contributing to broader business objectives.
You’ll Require:
- Extensive B2C marketing experience (12+ years), particularly in a fast-paced, retail marketing or BTL context.
- Strong understanding of strategic marketing theory & customer engagement principals.
- Proven experience in 360-degree campaign execution, from strategy to in-market rollout across all consumer touch-points (digital - paid/owned/earned, print, CRM, social, content, PR, LAM activations/events).
- Strong presentation and influencing skills, the ability to manage both up & down effectively.
- Analytical capabilities - driving market research and extracting insights, taking a test & learn approach to inform future opportunities.
- Ability to drive cross-cultural marketing narratives that resonate with various audiences.
Hybrid: Sydney HQ 3:2 Onsite / Remote
Salary: Up to $180k + super (non-neg) + potential performance bonus.
If you’re looking to work in a collaborative, forward-thinking environment, that is passionately committed to improving environmental impact and behavioural change, this could be the perfect opportunity for you.
Apply now by submitting your CV as requested.
Note: Due to the nature of the role, we will be not disclosing any further information about the company / role until we reach shortlist stage. We appreciate your patience as we process all applications.