Description:
At City Beach, our people are at the core of what we do, both our customers and our team. All are welcome under the City Beach roof, where value is placed on individual style, teamwork, authenticity, adaptability, and a desire to exceed expectations.
We stock some of the world's biggest brands across surf, skate, streetwear, and fashion. Our stores are a hub that connect our customers to events, influencers, and trends, allowing them to live life on their terms.
The role
As the Social Media Manager, you will lead the social team of 4 in delivering innovative, results-driven social media strategies that elevate brand awareness and drive conversions across our channels. You’ll play a pivotal role in ensuring that City Beach maintains a bold and engaging social presence that aligns with our brand strategy while deeply connecting with our evolving Gen Z audience.
Your success in this role will come from your passion for driving customer engagement through the creation and execution of impactful, trend-savvy content and messaging. All while maintaining City Beach’s unique vibe, tone of voice, and standing out as a leader in the fashion and lifestyle space.
What you'll be doing:
- Strategy & Leadership: Develop and implement a global social media strategy that supports brand goals and international growth. Lead and mentor the Social & Influencer teams, fostering a collaborative, high-performance culture.
- Content Creation & Platform Management: Oversee the creation of on-brand content (videos, graphics, stories) tailored to Gen Z and optimized for platforms like Instagram, TikTok, and YouTube. Manage content calendars and platform-specific strategies aligned with cultural trends. Lead photoshoots and capture content in real-time.
- Influencer & Community Engagement: Lead influencer programs, ensuring authentic partnerships and measurable ROI. Engage with followers, influencers, and partners to grow our community and manage content capture at events.
- Analytics & Optimization: Track KPIs (growth, engagement, traffic, conversions) and optimize strategies based on data. Collaborate with the Digital Team on paid media efforts and help localize content for new markets.
- Collaboration & Paid Media: Work cross-functionally with internal teams (Content, eComm, Digital) to align campaigns. Advise on paid social strategies and audience targeting.
What you'll need to bring:
- 5+ years of experience in Social Media Management, with proven team leadership and results.
- Tertiary degree in marketing, communications, or related field.
- Access to a vehicle and willingness to travel to different locations for photoshoots is required.
- Strong understanding of Gen Z culture, trends, and behaviours.
- Creative and analytical skills in content creation and performance analysis.
- A natural leader with the ability to inspire and collaborate across teams.
- Expertise in TikTok, Instagram, Facebook, YouTube, and emerging social trends.
- Experience tailoring content for international markets.
- Strong brand storytelling skills and excellent written/verbal communication.
- Proven success in cross-functional collaboration with marketing and commercial teams.
The benefits:
- Attend fun and exciting influencer events and photoshoots at some amazing locations!
- Social work drinks & pool competitions every Friday from 4pm.
- Weekly or fortnightly birthday and work anniversary celebrations and shared lunches.
- Day 1 welcome gift pack and Prezzee Gift Cards for major milestones and yearly anniversary certificates.
- Enjoy a 40% team member discount for you, your friends and family to access.
- We have partnered with industry leaders to bring our team members discounts on products and memberships to keep you healthy on all fronts, including:
- Access to a free Employee Assistance Program.
- 15% discount on Goodlife Health Clubs and Fitness First Gyms memberships.
- Discounts on Studio Pilates Class Passes and City Cave Float & Wellness Centre.
- Complimentary consultations with Westpac.
- 7% discount on Medibank private health insurance.
- Up to 15% off at Strike Bowling & Holey Moley.
If you have experience leading teams and are an expert in social media trends, culture, and behaviours, this is an exciting opportunity you won’t want to miss!