Description:
Want to challenge yourself in a high growth start up with a mission to change drinking culture?
We’re hiring a Field Sales Manager.
About Heaps Normal
We’re normalising mindful drinking by brewing beer that tastes so good, you won’t miss the alcohol. We’re not here to talk about being sober or hold that up as the end goal. Whether you’re taking a night off or ditching the booze for life, we reckon it’s time to talk about something more interesting…like the epic stuff you’re doing instead of getting wasted. Whether it’s burning the midnight oil or burning up the dance floor, let’s challenge ourselves to tell better stories.
Heaps Normal is an independent, non-alcoholic Australian beer company, brewing real beer without the hangover. As a B Corp certified business, we’re proud to be part of a global community using business as a force for good.
Our values
- Shout the first round: Give first and be a good human. We don’t wait to be asked. We go out of our way to do what’s right for our team, our community and our environment.
- Return the empties: We never walk past a problem. Whether it’s a spot fire or a raging inferno, we run towards the fire.
- Build each other up: We look after ourselves and look out for our mates. This means investing in people, always putting family first and elevating those we interact with.
- Question normal: Walk a mile in their shoes and try to see things from an alternative point of view. Your normal may not be my normal, and normal today may not be normal tomorrow.
About the role
The Field Sales Manager will be based in Melbourne and is accountable for the achievement of agreed sales, distribution, profitability, merchandising and promotional targets for Heaps Normal across our on and off premise customers nationally. The ideal candidate will have a deep understanding of the FMCG industry, a passion for the on premise channel and a proven track record of managing field teams to achieve growth and distribution targets. A strong network within the FMCG industry is preferred.
Key Responsibilities
Sales Leadership & Strategy:
- Develop and execute sales strategies to achieve and exceed revenue targets.
- Collaborate with senior leadership to align field sales activities with company goals and objectives.
- Drive market penetration and identify new business opportunities within the region.
Team Management:
- Lead, coach, and inspire a team of 10 Field Sales Representatives.
- Conduct regular performance reviews, set clear KPIs, and ensure individual and team goals are achieved.
- Foster a high-performance culture through mentorship, feedback, and training initiatives.
Sales Execution:
- Monitor daily and weekly sales activities, ensuring productivity and accountability.
- Support the team in achieving territory-specific sales objectives through strategic planning and execution.
- Assist with customer meetings, presentations, and closing high-value opportunities.
Field Operations:
- Conduct regular field visits to observe and support sales representatives in customer engagements.
- Ensure accurate sales reporting, forecasting, and CRM system management.
- Oversee territory planning and resource allocation to maximize coverage and results.
Stakeholder Engagement:
- Develop strong relationships with key customers, partners, and internal stakeholders.
- Collaborate with marketing, operations, and product teams to provide insights on customer needs and market trends.
- Represent the company at industry events, trade shows, and conferences as needed.
Reporting & Analysis:
- Analyse sales data, market trends, and team performance to identify opportunities for growth.
- Prepare regular reports on team performance, sales results, and pipeline status for senior leadership.
About you
- 5+ years of experience within the FMCG industry, with at least 2+ years of field team management
- Excellent communication and interpersonal skills, with the ability to build strong relationships with key stakeholders.
- A creative thinker with a proven track record of developing people and high performing teams
- Deep understanding of FMCG/Liquor industry. Previous Craft Beer experience not essential but highly regarded
- Strong leadership skills with the ability to motivate and inspire a team to achieve results
- Ability to work in a fast-paced, dynamic environment with changing priorities and tight deadlines. • MS Office, Google Suite,
Why you should join Heaps Normal
- Four weeks of annual leave plus one week of life leave to give you that added flexibility to live your best life.
- Annual professional development budget to ensure you have the support you need to level up.
- Access to mental wellbeing services for you and your family through our Employee Assistance Program provider, Frankie Health.
- Inclusive parental leave policy which supports all types of families. Includes paid leave for both primary and secondary carers and return to work assistance to match your personal needs.
- Know that you’re contributing to a positive impact. We donate 2% of our revenue to charitable organisations with a shared purpose.
- Paid volunteer time off and matched giving to empower you to give back to your local community.
- Annual offsites and regular social events to keep you connected with your teammates, wherever you’re located.
- Last but not least – unlimited access to the good stuff. Enough Heaps Normal to keep your personal fridge stocked, year round.
Feel like you don’t tick every box?
We encourage all applicants to reach out, introduce yourself and share your story with us. We’re an equal opportunities employer with an ongoing commitment to diversity, equity and inclusion. If you have any support or access requirements, let us know at the time of your application and we’ll be happy to assist you through the recruitment process.
Applications close at 11:59 PM (AEDT) on 23/2/25. We encourage you to apply early, as we may begin interviews before the closing date. All applicants should expect to hear from us by 25/2/25. If you haven’t heard from us by then, feel free to reach out via johnny@heapsnormal.com