E Commerce / Online Trade Manager

Description:

Position Overview:
We are seeking an experienced and driven Ecommerce Trading Specialist to join our growing team. The ideal candidate will have a deep understanding of website performance, UX optimisation, merchandising, and advanced analytics. With a primary focus on increasing sales, Average Order Value (AOV), and customer engagement, you will help shape and execute strategies that drive our online store’s success.
This role is perfect for someone with a strong e-commerce background who thrives on data-driven decision-making leveraging insights to enhance cross-selling, personalisation, and the overall customer journey.
Key Responsibilities:
Sales Growth & Performance Analysis

• Monitor and analyse website performance using GA4, identifying key areas for improvement.
• Conduct in-depth performance reviews at both a holistic and category/product level.
• Analyse customer behaviour on-site and develop strategies to enhance the user journey and sales funnel.
• Implement strategies to optimise sales, AOV, conversion rates, and overall revenue.

Campaign Management

• Plan and build high-performing landing pages to launch new ranges and campaigns, including merchandising and "shop the look" features.
• Monitor, analyse, and report on campaign performance metrics, using data-driven insights to refine strategies and improve outcomes.

User Experience & Website Optimisation

• Work closely with design and development teams to enhance the overall UX.
• Identify friction points in the customer journey and recommend solutions to boost usability and conversion within our CRO program.
• Ensure website layout and design reflect latest trends and are optimised for engagement and sales.

Merchandising & Product Presentation

• Oversee the merchandising strategy, ensuring products are displayed effectively and appeal to the target audience.
• Develop and implement dynamic product categories, landing pages, and promotions to maximise sales opportunities.
• Continuously optimise product positioning and improve product discoverability.

Strategic Initiatives

• Develop and execute strategies to increase AOV through cross-selling, upselling, and bundling products effectively.
• Promote bundles and special offers across categories to boost overall cart values and sales.
• Use customer insights and competitive analysis to inform new promotional tactics, seasonal campaigns, and product strategies.

Data-Driven Decision Making

• Utilise GA4 and other analytics tools to generate actionable insights on website performance, user behaviour, and customer preferences.
• Work with our product and analytics teams to interpret sales data, mine insights, and build actions, reporting back on results.
• Prepare and present regular performance reports to senior management, offering insights and recommendations for optimisation.
• Track and measure KPIs such as AOV, conversion rates, customer acquisition costs, and retention metrics.

Collaboration

• Work closely with cross-functional teams, including ecommerce, product, and creative, to ensure cohesive messaging and branding across all channels.

Market Research

• Stay updated on industry trends, competitor activities, and consumer behaviours to identify opportunities for growth and innovation.

Team Guidance

• Build a results-oriented work environment within the department through education, collaboration, and fostering a culture of continued excellence.

Qualifications and Experience

• Degree in ecommerce, marketing, data analytics, economics, or computer science is beneficial but not essential.
• At least 5 years of experience in e-commerce trading, digital merchandising, or a similar role, with a proven track record of improving website performance and sales.
• Deep knowledge of Google Analytics 4 (GA4) and experience with other data analysis tools.
• Strong analytical skills with the ability to draw insights from data and translate them into actionable strategies.
• Understanding of user experience (UX) principles and website optimisation strategies.
• Experience in developing and executing merchandising strategies for an online retail environment.
• Proven ability to increase AOV and enhance conversion rates through strategic initiatives.
• Excellent communication skills, both written and verbal, and the ability to collaborate with cross-functional teams.
• Experience in e-commerce platforms and content management systems (CMS) is a plus.
• Familiarity with high AOV discretionary brands is highly advantageous.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Strong presentation skills and the ability to communicate insights effectively.

What We Offer

• Competitive salary
• A dynamic and inclusive work environment
• Hybrid working conditions, with three days in-office and two days from home