Description:
Airbnb
Senior Market Manager, ExperiencesTo unlock the power of sharing space, resources, and support in times of need.
Why AirbnbVisit website
It’s an audacious, incredibly rewarding mission that our increasingly diverse team is dedicated to achieving. Airbnb is built around the idea that everyone should be able to take the perfect trip, including where they stay, what they do, and who they meet. To that end, we empower millions of people around the world to use their spaces, passions, and talents to become entrepreneurs. Exciting challenges lie ahead—new regions, technologies, and businesses. Guided by our four core values, we’ll meet these challenges creatively and with the support of our global community. Join us!
About the roleThe Difference You Will Make: As a Senior Market Manager, you will be responsible for the supply health, quality and growth in Sydney, Australia by managing professional host accounts and supply acquisition of high-quality inventory. Focusing on these responsibilities, you will build Airbnb’s strong market presence in your assigned region by collaborating with other teams as the local in-market expert. As someone who knows the Airbnb mission and values inside out, you will drive all phases of supply acquisition and market success, including acquisition strategy development, generating and converting supply leads, maintaining the experience quality, nurturing strategic relationships with hosts, as well as creating them from scratch. You will help develop and iterate scalable localized supply management strategies for both developed and highly competed market destinations and nascent and relatively untapped new markets ultimately ensuring our long-term market success.
A Typical Day: ** Account Management**
- Build and manage partner relationships within assigned territory consisting of several hundred Professional Host accounts
- Directly manage top-tier accounts to meet and exceed quarterly/annual sales goals
- Create and deploy scaled strategies to effectively manage & optimize the long tail of thousands of Professional Hosts in your region
- Maintain a baseline understanding of the technical integration of various software partners to provide the appropriate support to your accounts
- Educate clients on all significant product changes and cascade feedback on product and policy to the relevant internal stakeholders
- Hold regular optimization calls and business reviews with your partners
- Develop strong and long-lasting partnerships
- Respond to and deliver exceptional service to your accounts in a timely and efficient manner, occasionally traveling to your market to provide in-person support and guidance
- Partner cross functionally to address optimization bottlenecks.
Quality
- Proven ability to handle operational complexity and ability to maximize the impact of resources
- Support host community programs in your region
- Analyze data and utilize data-driven recommendations to identify and action on strategic opportunities in your region to increase sales
- Audit supply quality in the field, addressing areas for improvement.
- Develop deep knowledge of your assigned geographic markets and become the go-to source for all information relating to local trends and market dynamics for internal and external partners
- Work cross-functionally with product, communications, public policy, and customer support teams to ensure our long-term market success
Supply Acquisition
- Prospect and onboard new, high-quality supply in your assigned geography
- Experience designing regional sales plans
Demand
- Represent Airbnb in external meetings with Professional Hosts and at industry conferences in your market
Your Expertise:
- 8+ years of experience in new sales, account management, and partner support
- 2+ years of hospitality/travel industry experience is a plus
- Strong time management and prioritization skills
- Proven track record of being able to effectively work a leads pipeline or book of business
- Proven skillsets at delivering sales growth.
- Excellent communication and presentation skills and ability to communicate effectively with clients via phone, email, and in-person
- Proficient quantitative skills and proven ability to interpret and apply data throughout your day-to-day work
- Highly proficient in using CRM software, specifically in working with leads, opportunities, and other core objects - Salesforce experience is a plus
- The ability to get things done with constantly changing priorities, projects, and deadlines
- Able to travel to assigned markets (when business travel resumes)
- Passion for Airbnb, travel, and the sharing economy - being an Airbnb host is a plus
- Proven experience working cross-functionally
- Ability to work at both strategic and tactical levels, with a proven track record to execute in ambiguous environments;
- Well developed priorities and time management skills.
- Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives;
- Charismatic self-starter who is resourceful and self-sufficient
- Fluency in English
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Campaign Optimisation
Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results
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Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
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Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively