Description:
YOUR MISSION
The role of Technical Representative's key accountability is to plan, execute and monitor the effectiveness of technical training and education for performance categories – with a key focus on Running and Football footwear – across PUMA Oceania.
This is a newly created role within the Marketing team and will focus on developing training and education programs, tools and platforms that drive awareness, consideration and sell-through of key performance products through wholesale and retail channels.
Key responsibilities include:
Wholesale – Technical Training
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In alignment with the Global running team, develop and implement engaging technical training programs and tools to educate retail team members within key retailers
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In alignment with the sales team and commercial marketing team, lock in National training sessions for key partners
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Align with Commercial Marketing on key campaign timings to ensure staff are educated and aware and the necessary training has been aligned to support key initiatives
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Work with Sales and Marketing teams on opportunities to incentivize and engage key stores or team members through product seeding and brand incentive programs
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Create engaging tech tools and training aids with the support of Global and Brand running team
Health Professionals
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Identify opportunities to connect the brand with key Health Professional bodies to build awareness of PUMA technical products and technologies
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Establish a Health Professional purchase program to encourage product testing and trial
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Support Sports Marketing with educating club medical staff and podiatrists
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Share relevant tools and information with the Health Professional community
Brand Events
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In alignment with the Brand Marketing and Sales teams identify opportunities to engage directly with running communities and run specialist account through wear test events and running groups
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Ensure these are strategic partnerships that will drive sell in or sell through opportunities or influence within the running community
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Provide run gait analysis for participants and provide product recommendations
Operational
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Create monthly reports for key stakeholders on store visits, key findings, sell-through results, and opportunities
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Budget tracking and invoice processing
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Identify opportunities to innovate through automation, AI and digital integration to increase efficiency
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Support the budget and forecasting process for brand marketing with local and global stakeholders
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Work with Brand Marketing to place required seeding orders on time to support seasonal initiatives
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Support the team with preparation and communication of relevant Digital Assets packs
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Manage agency partners to deliver the best results and value for the brand
YOUR TALENT
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Bachelor’s degree or higher
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2-3 years clinical or educational experience
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Health professional, technical training experience
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Understanding of health sciences – specifical podiatry, physiotherapy or sports sciences
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Understanding of budget management
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Ability to work cross functionally in a Global Organisation
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Ability to work independently and multitask
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Up to date understanding of running gait cycle
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Passion for education and learning
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Passion for sport
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Excellent written, verbal and presentation skills
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Strong public speaking skills
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Detail orientated, resourceful, proactive, self-confident, and organised
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Strong Trouble-Shooting skills
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MS Office