Description:
Job Summary:
We are looking for a talented and results-driven Digital Marketing Specialist to help manage and optimise our clients' SEO, Google Ads, and Facebook Ads campaigns. This fully remote contract role offers flexibility and autonomy, making it an excellent opportunity for stay-at-home parents or anyone seeking a part-time position that fits around their lifestyle. There is potential for this role to become permanent based on performance and business needs.
The annual salary for this role is $80,000 to $90,000 , pro-rata based on the agreed days and hours. The role is ideally 2-3 days per week .
Key Responsibilities:
SEO Management
- Develop and execute comprehensive SEO strategies aligned with client goals.
- Conduct technical site audits, on-page optimisation, and keyword research to improve organic rankings.
- Oversee content optimisation, including blogs, landing pages, and metadata.
- Monitor and analyse website performance metrics, including traffic, rankings, and conversions, to inform strategic decisions.
- Stay up to date with algorithm changes, trends, and industry best practices to ensure ongoing client success.
- Thorough understand of Google Search Console.
Google Ads Management
- Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, and YouTube platforms.
- Conduct keyword research and audience targeting to maximise reach and relevance.
- Optimise campaigns for performance metrics such as CTR, CPC, and conversion rates.
- Provide performance reporting and actionable insights for clients.
Facebook Ads Management
- Develop and manage Facebook Ads campaigns to meet client objectives, including brand awareness, lead generation, and sales.
- Create and optimise ad creatives, including images, videos, and copy.
- Leverage advanced targeting options such as custom audiences, lookalike audiences, and retargeting.
- Monitor campaign performance and make real-time adjustments to maximise results.
- Provide clients with regular updates and strategic recommendations.
Client Collaboration and Reporting
- Act as the primary point of contact for assigned clients, providing regular updates on campaign performance.
- Collaborate with clients to understand their business goals and tailor strategies accordingly.
- Prepare and deliver comprehensive monthly performance reports, highlighting key insights and recommendations for improvement.
Requirements:
- Proven experience in SEO, Google Ads, and Facebook Ads management.
- Proficiency in tools such as Google Analytics, Google Ads Manager, Facebook Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Search Console).
- Solid understanding of digital marketing metrics and the ability to analyse data to inform strategies.
- Excellent communication and client management skills, with the ability to build strong relationships and convey complex ideas clearly.
- Ability to edit existing content WordPress and Shopify websites and utilise their SEO plugins.
- Highly organised, detail-oriented, and capable of managing multiple clients and campaigns simultaneously.
- A commitment to staying updated with digital marketing trends and innovations.
Preferred Qualifications:
- Certifications in Google Ads, Facebook Blueprint, or SEO-related courses (not required but desired).
- Experience with additional platforms, such as LinkedIn Ads, is a plus.
- Business, Marketing or other relevant degree.
What We Offer:
- Flexibility : Fully remote work that allows you to manage your own schedule.
- Work-Life Balance : Ideal for stay-at-home parents or anyone seeking a part-time role that supports their lifestyle.
- Professional Growth : Opportunities for training, certifications, and skill development.
- Competitive Compensation : An annual salary between $80,000 and $90,000, pro-rata based on agreed days/hours.
- Opportunity for Permanency : This is a contract role with the potential to move to a permanent position based on performance.
- Supportive Environment : Join a collaborative and encouraging team dedicated to client success.
18 Mar 2025;
from:
uworkin.com