Social Media Lead

Description:

Company

For more than 20 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support, and hope.

We are one of Australia’s most well-known, trusted, and visited mental health organisations. We never take this for granted. With it comes a deep responsibility to listen, to understand people’s needs and aspirations, and to ensure they are at the heart of everything we do.

About this Position

We are building a high performing Brand and Marketing team with a culture of achievement, and accountability. We are looking for people who demonstrate a growth mindset, with curiosity to question the status quo, and a focus on continual improvement to deliver greater value for our community (users of our service) and donors (funders of our service), to improve mental health and make it easier for people to feel better earlier, get well and stay well.

The Social Media Lead is accountable for developing and executing a scalable and sustainable organisation wide Social Media Strategy, to enable Beyond Blue to step change our impact in social channels, by removing noise and duplication of effort and having the right message, in the right social channel at the right time. With a passion for storytelling, it will lead the creation and deployment of compelling content across agreed social channels to deliver Beyond Blue’s objectives.

The role

Lead the development of an organisation wide Social Media Strategy that integrates the requirements of brand and internal customers for optimised efficiency with a minimum six month planning horizon that identifies content pillars, messages, and target audiences for each agreed opportunity.

Drive innovation in storytelling formats and techniques to enhance emotional connection and engagement.

Develop, test and deploy contemporary, engaging branded content that drives higher engagement and optimises production efficiency, leveraging the latest research techniques and A/B testing to refine content prior to scaled deployment.

As the subject matter expert, provide clarity on the best approach to achieve campaign objectives including but not limited to which platform is optimal for the deployment of initiatives and messages, recommendations on organic versus paid investment and audience targeting.

Set KPIs that evaluate results based on an ROI for the investment of all resources, to understand the total economic impact of our activities and to ensure we are driving the desired attitudinal and behaviour change in our target audience, to increase their knowledge, and engage the community in action to achieve their best possible mental health.

Champion marketing best practise and actively support an innovation mindset. Stay updated with industry trends and best practices and adopt the safe and responsible use of emerging technologies.

About you

To be successful you will hold a:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Significant knowledge and experience in a senior Social Media role in an organisation or agency, with a proven track record in digital and social media strategy and campaign development and execution, and cross-functional collaboration.
• Comprehensive understanding and experience in various social media platforms and how to optimize content for maximum engagement, building and implementing social media strategy through competitive research, observing trends, platform determination, benchmarking, messaging, and audience identification.
• Conceptual, and creative thinker with excellent problem solving and decision making abilities and a results-driven mindset.
• Proactive client service focus and strong collaborator, self-motivated and flexible in responding to changing work priorities, with the ability to work independently and as part of a team.
• Continuously improve by capturing, analysing, interpreting social data/metrics, insights, and best practices, and then acting on the information.
• Excellent social listening, communication, and interpersonal skills, with an exceptional customer service attitude, skilled in stakeholder relationship building, successfully negotiating, and influencing a variety of stakeholders.
• Proficiency in budgeting, project management, marketing software and tools, including Jira and Confluence, CRM systems, analytics platforms, and content management systems.

Why work for Beyond Blue

In return, at Beyond Blue, we offer a:

• Convenient location: Based centrally in Naarm (Melbourne CBD) with modern office facilities, close to public transport
• Workplace flexibility: Remote and hybrid working arrangements, part-time or job-sharing options available
• Purchased leave: Option available to purchase additional annual leave to suit your lifestyle needs
• Salary sacrifice packaging: $15,900 salary sacrifice packaging available, plus meal and entertainment benefits
• Paid parental leave: 14 weeks gender neutral paid parental leave
• Other paid leave: Such as paid family and domestic violence leave, paid gender affirmation leave, paid community service leave, paid gifted leave
• Other leave entitlements: Such as cultural and ceremonial leave and discretionary leave
• Floating public holidays: Swap a public holiday for a day that aligns with your values, culture, or beliefs
• Professional development: Secondments and blended learning opportunities regularly available
• End of trip facilities : You can walk, jog, or ride to work if you like!

If you’re excited about this role, but don’t meet every requirement, that’s okay— we would still encourage you to apply!

As part of our Innovate RAP commitments, Beyond Blue is committed to fostering and preserving a workplace that values diversity and inclusion. We aim to grow and thrive as a diverse team with individual differences, life experiences, knowledge, self-expression, and talents.

In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, ability, sexual orientation, and beliefs.

Culture & Values

Our values are the unseen drivers of our behaviours and ultimately become the organisational culture.

• We're focused
• We're brave
• We rise
• Together

How to apply

To apply, applications should include a current CV with a cover letter that addresses how your qualifications, skills and experience would be attributes to the position and why you would consider yourself to be a cultural addition to Beyond Blue. For detailed information about this position including the closing date, please refer to the position description on our careers page (candidates who are viewing from a job board such as SEEK or LinkedIn, please refer to our careers page on our website).

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required, a Working with Children Check.

This job advertisement is open until Monday, 31 March 2025 12:00pm. We encourage early applications as interviews may commence before the closing date.