Manager Campaign Analytics

Description:

About Us
Founded in the Queensland outback in 1920, Qantas has grown to be Australia’s largest regional, domestic, and international airline. Qantas has a range of subsidiary businesses that support the overall operations of the Group. The Qantas Group’s main business is the transportation of customers and freight using two complementary airline brands — Qantas and Jetstar — operating regional, domestic, and international services.
Job Description
An exciting opportunity to lead a team of highly skilled analysts to drive customer growth and engagementStrategic role working on a diverse portfolio with a broad stakeholder groupPermanent role based at our corporate Campus in Sydney
Qantas Loyalty is a high performing business and Qantas has always been dedicated to going above and beyond for their customers – both in the air, and on the ground. And at Qantas Loyalty, we’re a huge part of that commitment. By taking the time to recognise and reward our members, we build stronger relationships with the people who matter most.
Reporting to the Senior Manager, Campaign Analytics and Operations, this position is responsible for recruiting, leading and mentoring a team of highly and uniquely skilled analysts to drive customer growth and engagement through a broad combination of marketing channels.
As the Manager, Campaign Analytics, you will work closely with Tribe and Squad leads to offer strategic solutions to business problems and influence business, product/program initiatives to directly impact and maximise the ROI. This includes assessment of campaign deliverables to ensure the most valuable analytics work is prioritised and the right resource allocation is matched with the right campaign investment. Developing the reporting framework and analytics methodologies, you will be accountable for ensuring that campaigns maximise revenue and ensuring this aligns to the business units’ missions and objectives contributing to $5 -$20m in revenue.
You will review campaign processes to ensure they are continually optimised and Qantas Loyalty adopts ‘best in class’ industry practices. You will be accountable for all campaign accuracy for targeting and lead management for Loyalty including Privacy, Spam Act and contractual compliance, wearing personal liability under the Privacy and Spam Act if malpractice was to occur. This role leads the implementation of governance in relation to protecting customer data and personal information.
You’ll have –
5-10 years’ experience in campaign management2+ years experience in leading a team (preferably in campaign)Advanced skills in Excel, SQL querying and relational databasesManaging and prioritising a number of competing tasks for different departmentsPresenting insights and storytelling to senior stakeholders and executive team Proven experience in applying experimental design including the use of control groups for marketing campaignsProven experience in post campaign/program analysis including the evaluation and quantification of campaign / program upliftUnderstanding of competitive environment and markets in the Loyalty industryStrong interpersonal, communication, problem solving and time management skillsAbility to work autonomously and in a team environmentExcellent organisational and communication skills -both written and verbalExcellent customer service skills and the ability to build relationships with all parts of the businessAbility to work under pressure, prioritise tasks & meet deadlinesSelf-motivated and proactive attitudeStrong influencing skills with ability to effectively liaise at all levels within Qantas
Why Qantas?
You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.
There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.
The Qantas employee benefits program offers amazing benefits that extend well beyond travel.
We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1) and additional purchased leave options for eligible employees.We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.
Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.
If you’re ready for a culture that will challenge and excite you, submit an application today.
Applications Close: 11 March 2025
Please note: applications will only be considered for candidates who have the right to work in Australia / New Zealand without restriction or sponsorship.