Strategic Social Media Manager

Description:

Develop strategy and inspire an incredibly passionate team * Huge pipeline for career development with a company growing FAST

• Did we mention EPIC product discounts?

Benefits and perks

• A vibrant and fun office culture - 1pm knock off's on Fridays!
• Great channel of succession and huge pipeline for career development with a growing brand
• Epic staff discounts on our product plus other businesses we’ve built strong community partnerships with
• EAP to support our team wellbeing
• You’re our biggest asset - start smashing your goals to be 1% better every day with complimentary access to our book library via Audible, and purposeful personal/professional development forums
• Access to our in-house gym and regular weekly free team member exclusive training sessions
• Sweat with the community - allowances to network with fitness partners and attend events

Our story

LSKD is an Australian-owned and operated brand that prides itself in producing high-quality functional sportswear with a street aesthetic. Ever since our formation we’ve never been content settling for the norm; we’re constantly evolving and challenging the status quo, inspired by the restless few who influence style, shape the future and strive to be 1% better everyday!

What does my team do?

The content team is responsible for bringing the LSKD Content Strategy to life.

Using a variety of mediums, across a variety of channels, the team's ultimate goal is to authentically and organically connect with our community in such a way that encourages, motivates and inspires them to "be 1% Better Everyday".

Responsible for generating video, photography and brand communication, the content team shapes our LSKD brand's narrative, engaging with our community, driving traffic to our stores and website, and ultimately contributing to our LSKD overall success. Content is a powerful tool for engaging with our brand muse and community.

The gig

The Social Media Manager is responsible for developing and executing LSKD’s social media strategy to enhance brand awareness, increase community engagement, and drive conversions. This role involves creating comprehensive strategies, compelling content, managing campaigns, analysing performance, and leading a small team of Social Media Specialists to deliver impactful results.

Including but not limited to:

1. Strategic Leadership

• Develop and implement data-driven strategies to align with LSKD's mission of inspiring the community to be 1% better every day, focusing on growth, engagement, and brand awareness across all platforms

2. Content Creation & Management

• Collaborate with the content and marketing teams to bring campaigns to life on social media, including product launches and events
• Oversee the curation, and scheduling of engaging and on-brand content, including text, images, and video

3. Community Management

• Build and maintain strong relationships with our community fostering a positive online environment

4. Analytics & Reporting

• Track and analyse social media performance metrics, including engagement, reach, and ROI - generating regular reports with insights and actionable recommendations

5. Campaign Management

• Plan and execute social media campaigns to meet specific goals, such as lead generation, brand awareness, or conversions

6. Leadership & Team Management

• Lead and manage a small team of Social Media Specialists/coordinators, ensuring high performance and alignment with organisational goals
• Provide mentorship, training, and support to foster professional development and creativity within the wider content team

7. Innovation & Continuous Improvement

• Stay in the know with the latest trends and algorithms and educate the greater team on platform updates and best practise
• Propose innovative approaches to enhance LSKD’s digital presence and audience engagement

What will you embody?

• Follow the LSKD operating principles including Marketing, and 1% Better
• Be the Hungry, Humble Smart; and lead the brand with integrity
• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of experience in social media management, with at least 1 year in a leadership role
• Excellent communication and interpersonal skills
• Proven ability to develop and execute successful social media strategies.
• Expertise in platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok
• Strong copywriting, editing, and storytelling skills
• Experience with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
• Familiarity with running and optimising paid social media campaigns
• Flexibility to adapt to changing priorities and work schedules, with a proactive and solutions-oriented mindset
• Strong leadership, organisational, and time-management skills

To give you the edge:

• Graphic design or video editing skills
• Knowledge of SEO principles and their application to social media
• Experience in influencer marketing and partnership development

So what do you need to get the gig?

Turn this application upside down: blow it out of the water and show us why you want to be part of Australia's fastest growing brand!

LSKD