Description:
NXT GIG is looking for a knowledgeable Adobe Analytics Consultant to join our team and assist clients in maximizing their use of Adobe Analytics for enhanced marketing strategies and insights. In this role, you will be responsible for setting up and configuring analytics implementations, analyzing user behavior data, and providing strategic insights to improve client performance. You will collaborate with marketing teams to design effective reports and dashboards that visualize key metrics and drive data-led decisions. The ideal candidate will have a strong understanding of Adobe Analytics tools, solid analytical skills, and the ability to communicate complex ideas to diverse audiences. If you are passionate about data and its impact on marketing performance, we want to hear from you!
Responsibilities
- Implement and configure Adobe Analytics solutions to meet client requirements.
- Analyze web traffic data and user behavior to generate actionable insights for marketing strategies.
- Create and maintain reports and dashboards that showcase key performance indicators (KPIs).
- Work closely with clients to educate them on Adobe Analytics capabilities and best practices.
- Provide recommendations for improving data collection methods and user experience based on analytics findings.
- Collaborate with data engineering and marketing teams to align analytics insights with business goals.
- Stay current with Adobe Analytics updates and industry trends to provide top-notch consultancy.
Requirements
- Bachelor's degree in Marketing, Data Analytics, Computer Science, or a related field.
- Proven experience as an Adobe Analytics Consultant or in a similar analytics role.
- Strong proficiency in Adobe Analytics and related Adobe Marketing Cloud tools.
- Experience with data visualization tools and reporting platforms.
- Excellent analytical skills with the ability to interpret complex data sets.
- Strong communication and presentation skills, capable of working with technical and non-technical clients.
- Problem-solving mindset and attention to detail.