Description:
Senior Marketing Specialist – AI-Powered Talent Solutions Leader (Maternity Leave Cover)
Milton, Brisbane | Full-time | In-Office Role
Our client is transforming recruitment with cutting-edge AI technology and expert support, helping businesses hire top talent faster and smarter. With over 20 years of experience, they streamline hiring by automating tasks while maintaining a personalised, human touch. In today’s competitive job market, attracting and retaining talent is crucial — and our client’s innovative approach helps businesses stay ahead of the curve.
This is a rare opportunity to join an AI-powered recruitment leader at the forefront of industry innovation. Marketing plays a critical role in driving growth, working closely with sales to create high-impact campaigns that generate leads and build brand strength. If you’re a creative, results-driven marketer who thrives on strategy, execution, and collaboration, this is your chance to make a real impact.
This is a maternity leave cover position with the potential to become permanent based on performance offering the chance to take on a senior-level role in a dynamic and growing business.
Why You’ll Love It Here
- Regular team building and social events – Enjoy Friday drinks, team celebrations, and a fun, connected culture.
- Collaborative and innovative team – Work alongside a passionate team that values creativity and shared success.
- Hardworking but fun environment – Your efforts are recognised and rewarded.
- Leading AI technology – Be part of a company that builds its own cutting-edge software with AI-driven features.
- Ongoing learning and growth – Take advantage of training and development opportunities to build new skills.
- Engaging in-office culture – Thrive in a dynamic, fast-paced environment where teamwork fuels success.
- Email Marketing & CRM (Subscribed Audience) – Design, execute, and optimise email campaigns that engage leads and nurture existing clients. Utilise marketing automation tools to enhance conversion and retention.
- High-Volume Cold Email Outreach (TAM Expansion) – Implement targeted cold email outreach strategies to expand market reach and generate new business, ensuring precise segmentation and targeting with the support of the Salesforce Administrator.
- Creative Content & Copywriting – Develop engaging marketing materials, from high-impact email sequences to blogs and social content, ensuring messaging is captivating, conversion-focused, and aligned with the brand’s unique voice.
- Sales-Driven Strategic Marketing Execution – Develop and implement marketing strategies that support sales objectives, lead generation, and conversion.
- Brand Management & Positioning – Maintain consistency in messaging and positioning across all channels while balancing creativity with strategic brand alignment.
- Paid Advertising Strategy – Provide strategic direction for paid advertising campaigns across platforms like LinkedIn and Google, collaborating with the Digital Marketing Specialist to ensure effective execution and measurable results.
- Proofing & Editing – Ensure all marketing materials are professional, polished, and aligned with messaging strategy.
- Hands-on Design & Content Creation – Create visually compelling assets using Canva. While there is a UI/UX Designer available for collaboration, this role requires the ability to execute quickly and independently.
- Event & Campaign Management – Plan and execute webinars, events, and sponsorship campaigns to enhance brand visibility and drive engagement.
- Performance Tracking & Optimisation – Analyse campaign data, track KPIs (ROI, engagement, conversions, traffic), and optimise strategies based on real-time insights.
- Stakeholder Collaboration – Work closely with sales, product, and internal teams to ensure marketing efforts align with business objectives and drive shared outcomes.
Who You Are:
- Sales-Aligned & Revenue-Driven – Thrives in a sales-led business and understands how marketing directly contributes to sales success.
- Agile & Adaptable – Comfortable pivoting strategies in a fast-paced industry.
- Creative & Strategic – Brings fresh ideas while enhancing and respecting the overall marketing strategy.
- A Fast Learner – Quickly grasps product offerings to create effective content.
- Results-Driven – Uses data-driven insights to inform and improve marketing initiatives.
What You Bring:
- 4+ years of experience in marketing, with a strong focus on email marketing, high-volume cold outreach, content creation, and campaign execution.
- Experience collaborating closely with sales teams to develop and execute aligned marketing strategies.
- Proficiency in marketing automation tools, CRM platforms, and lead generation tools—such as Salesforce, HubSpot, ZoomInfo, or Instantly—as well as experience with data analytics tools like Google Analytics. (While expertise in all is not required, familiarity with some of these platforms will be highly beneficial)
- Strong copywriting and content creation skills across multiple formats (email, social, blog, website, sales collateral).
- Hands-on experience with Canva for design and content creation.
- Ability to manage multiple projects, meet tight deadlines, and thrive in a fast-paced environment.
- A proactive mindset—takes initiative and contributes new ideas.
If this sounds like the opportunity you’ve been looking for - Showcase how your marketing expertise, creative approach, and strategic mindset can drive success for this innovative organisation - APPLY NOW!