Description:
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
We are seeking a dynamic and results-driven Regional Marketing Manager, ANZ to drive the development and execution of integrated marketing programs that generate demand, enhance brand awareness, and support sales growth in the Australia and New Zealand (ANZ) region.
This role requires a strategic thinker with a hands-on approach, who thrives in a fast-paced environment and is adept at collaborating across teams.
What You Will Be Doing:
- Develop and Execute Regional Marketing Strategies: Design and implement data-driven marketing programs tailored to the ANZ market, aligning with global and regional business objectives.
- Campaign Management: Plan and execute multi-channel marketing campaigns, including digital, field events, ABM (Account-Based Marketing), webinars, and content marketing initiatives.
- Partner and Channel Marketing: Collaborate with channel and alliance partners to develop joint marketing initiatives, drive co-branded campaigns, and support partner enablement efforts.
- Field and Event Marketing: Lead planning and execution of regional events, trade shows, customer roundtables, and executive engagement programs to drive brand awareness, customer engagement, and lead generation. Work closely with sales teams to ensure event strategies align with pipeline goals and follow-up processes are in place for conversion.
- Pipeline Management and Sales Collaboration: Partner with sales leadership, account executives, and SDR teams to ensure marketing programs are driving pipeline growth and acceleration. Develop and refine lead qualification and scoring frameworks, ensuring seamless handoff between marketing and sales. Provide sales enablement tools, lead insights, and regular performance reporting to optimize conversion rates.
- Content and Thought Leadership: Work closely with the global content team to localize marketing assets, develop region-specific content, and drive thought leadership initiatives.
- Customer Advocacy: Identify and cultivate customer champions to participate in case studies, speaking engagements, and reference programs in collaboration with the customer advocacy team.
- Marketing Analytics & ROI Measurement: Track, measure, and analyze the performance of marketing programs to optimize effectiveness and drive continuous improvement. Regularly report on campaign performance, pipeline contribution, and key marketing KPIs.
What You Will Bring:
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- 10+ years of B2B marketing experience, preferably in technology, SaaS, or enterprise software industries.
- Strong understanding of the ANZ market, including customer behavior, competitive landscape, and industry trends.
- Proven experience in demand generation, field marketing, digital marketing, and partner marketing.
- Expertise in marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce).
- Strong analytical skills with the ability to derive insights from data and translate them into actionable marketing strategies.
- Excellent communication, collaboration, and project management skills.
- Ability to thrive in a fast-paced, matrixed organization and manage multiple priorities.
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Additional Information - We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.
We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co We will reply to your request within 24 business hours of submission.
Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)
Elasticsearch develops and distributes encryption software and technology that is subject to U.S. export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic (“DNR”), and the Luhansk People’s Republic (“LNR”). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.
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