Description:
About this Position
Henkel Beauty Care Professional is seeking a dynamic, customer-focused marketer to join the team and lead the launch of Shiseido Professional in the Australian luxury haircare market. As part of the Marketing Customer Engagement team, you’ll drive brand awareness and market share growth, managing both B2B and B2C strategies. Passionate about beauty, you’ll bring innovative ideas and strategic thinking to the table, working closely with marketing and cross-functional teams to develop impactful programs. You’ll collaborate with key stakeholders to identify trends, aligning brand and company initiatives with local business priorities for success.
What you´ll do
- Develop marketing strategy and promotional calendar with clear 360 campaign framework, incorporating consumer insights, data, and innovation.
- Implement promotional programs, activations, and go-to-market plans, including sell-in documents and presentations.
- Develop animation/coop support calendars for key retailers and salon/wholesale channels.
- Brief and collaborate with graphic designers for creative approvals and production of promotional materials.
- Analyze promotional strategies, recommending changes to ensure brand/product priorities and targets are met.
- Participate in product launch meetings to align on promotional offers, tools, and POS materials.
- Manage local production, forecasting, product line-up, creative, and go-to-market plans.
- Track competitor activity, share insights with stakeholders, and lead customer strategy meetings to optimize market share.
What makes you a good fit
- 5+ years as a Product or Brand Manger within the Beauty industry preferred.
- Bachelor’s degree in Marketing or a Marketing related field required.
- Strong understanding of how products are distributed, launched, and marketed through end-to-end launch strategies.
- Knowledge of new social media trends, platforms, tools and best practice
- Excellent interpersonal, communication and presentation skills along with being a team player
- Strong analytical and budget management skills.
- Exceptional organisational skills and high attention to detail.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Flexible Public Holidays
- Company Products Allocation
- Novated Lease
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.