Description:
This is a Fan Hub Communications Lead role with one of the leading companies in AU right now -- AFL - Australian Football League -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off.
More About the Role at AFL - Australian Football League
**ABOUT THE ROLE** The Communications and Campaign Lead in the Fan Hub will guide potential fans through their early journey with the AFL, from first interactions to long-term participation. The role focuses on developing and executing campaigns and content strategies that build excitement and encourage ongoing engagement with the AFL, GWS Giants, Sydney Swans, and local community footy clubs. **Key Responsibilities** - Design and manage campaign funnels to guide individuals from their first interaction with the AFL to participation or membership. - Create campaigns that introduce newcomers to the AFL, crafting first-touch messaging that builds excitement and encourages engagement with the game. - Collaborate with the Sales team to capture leads from initial interactions (e.g., event sign-ups, website visits, digital games, microsite and major events). - Create targeted communication plans to generate awareness and drive interest in key programs like AFL PLAY programs, Paul Kelly Cup, community footy, AFL Finals, Footy Festival and AFLW. - Write marketing copy and creative to support advertising, events, web pages, EDMs and other campaign collateral. - Monitor campaign performance, use data insights to optimise strategies, and improve participant engagement. - Use data insights to develop and execute nurturing strategies to move new fans and participants from awareness to active involvement, including writing tailored copy for EDMs, SMS, and phone scripts - Collaborate the effectiveness of each touchpoint across the funnel with the data team and adjust based on participant behaviour and engagement. **Key Competencies and Skills** - Proven experience in campaign strategy, execution, and fan engagement. - Strong content creation and copywriting skills across multiple platforms. - Experience with CRM systems (Microsoft Dynamics, Salesforce Marketing Cloud, etc.). - Attention to detail and a passion for creating impactful experiences. - Experience with lead nurturing, engagement funnels, and conversion strategies. - Ability to collaborate across teams to align campaigns with growth objectives. - Strong analytical skills to assess and optimise campaign performance. - Passion for sport and a strong understanding of Australian Football. **Desirable** - Experience running A/B tests, or familiarity with A/B Testing principles - Experience in Sports or Sales environment
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