Description:
This is a Paid Search Specialist role with one of the leading companies in AU right now -- Linktree -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off.
More About the Role at Linktree
## **The Role** We are looking for a **Paid Search Specialist** to own, optimise, and scale Linktree’s paid search campaigns across platforms like Google Ads and Microsoft Advertising. You will play a critical role in driving customer acquisition, improving brand visibility, and maximising return on ad spend (ROAS). With a mix of technical expertise and data-driven insights, you will manage complex campaigns, identify growth opportunities, and refine strategies to deliver outstanding results. Collaborating closely with cross-functional teams, you’ll ensure our paid search initiatives contribute to Linktree’s global growth and marketing objectives. This role is perfect for a proactive, analytical thinker with a passion for performance marketing who’s ready to make an impact in a fast-paced, dynamic environment. ## **What You’ll Own** - Develop and execute Linktree’s global paid search strategies, managing campaigns across Google Ads, Microsoft Advertising, and other search platforms. - Conduct detailed keyword research and audience segmentation to identify high-performing opportunities. - Create compelling ad copy and optimise landing pages to improve conversion rates. - Manage budgets, bid strategies, and targeting settings to maximise campaign performance. - Monitor, analyse, and report on key performance metrics such as CPA, CTR, and ROAS, making data-driven decisions to refine campaigns. - Test and iterate ad creative, landing pages, and bidding strategies to continuously improve results. - Collaborate with cross-functional teams, including design, analytics, and SEO, to align search efforts with broader marketing goals. - Stay ahead of industry trends, tools, and best practices in paid search advertising, bringing innovative ideas to the table. ## **Who We’re Looking For** - Bachelor’s degree in Marketing, Business, or a related field. - 5+ years of experience in paid search, with a proven track record of driving measurable results. - Expertise in platforms such as Google Ads, Microsoft Advertising, and GA4. - Strong analytical skills with experience using tools like Looker Studio for performance reporting. - Familiarity with A/B testing and optimisation techniques for ads and landing pages. - Ability to manage multiple projects and prioritise effectively in a fast-paced environment. - Excellent communication skills, capable of presenting insights and recommendations to stakeholders. - Passion for digital marketing and staying updated on industry trends and technologies. ## **Why Join Linktree** - Be part of a rapidly growing company that's shaping the future of how people connect online. - Contribute to a product that impacts millions of users worldwide, driving innovation in digital experiences. - Enjoy a collaborative, inclusive, and creative work environment that values diversity and fosters professional growth. - Benefit from a competitive compensation package, flexible work arrangements, and a commitment to work-life balance.
If you don’t think you're a perfect fit, you should still sign up to Hatch and create a profile, we'll match you to other roles that suit your profile.
Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Linktree.
✅ Applying here is the first step in the hiring process for this role at Linktree.
We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.