Description:
BETTER BEGINS HERE
Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating joyful experiences for our guests and our people. We value passion, creativity, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.
The role
We currently have a full-time, permanant opportunity available for an experienced and passionate marketing specialist to join the Crown Sydney team. This role plays a key part in the execution of the marketing plan for the Gaming team and works closely with the Head of Marketing - Gaming in the ideation and development of the tactical marketing plan, the detailed design of promotions and offers, as well as the setup and execution -ensuring customers have enjoy elevated experiences when engaging and playing.
Some of your day-to-day will include:
- Contributing to development of the tactical marketing plan of promotions, offers, and campaigns for Gaming, through collaborative, creative and innovative planning and ideation processes
- Planning Gaming marketing activity in a calendar format
- Communicating marketing plans to stakeholders and providing executional guidance
- Developing interactive, fun, and exciting promotions and prize drawings, including detailing prize draw mechanics and prop/stage requirements
- Refining promotion/offer concepts to determine qualification criteria, promotion/offer/drawing mechanics, conditions, and exclusions
- Working with Procurement and Sponsorship where necessary to source prizes or offers
- Producing content for gaming promotions and offers (i.e., copy/ creative) and provide to Marketing Communications team for inclusion in campaign materials
- Monitoring and maintaining expenditure in-line with propositions and campaign budgets
- Briefing internal stakeholders front-of-house management and staff of upcoming promotions and offers, via verbal and written communications
You’ll have:
- Demonstrated experience in a similar role (experience in gaming will be highly regarded)
- Ability to work in a fast-paced and highly-regulated environment
- Project management skills and ability to manage stakeholders and timelines autonomously, including deadlines and budgets
- Experience working with agencies and in-house design teams
- Strong knowledge and skill using Microsoft suite programs
- Experience with IGT and PeopleSoft, or other similar systems will be advantageous
- Proactive with ability to be flexible across a 5-day working week, however due to the nature of our business, this role may require commitment outside of office-hours from time-to-time
- Has or is able to obtain all required Casino Employee Licenses
- A relevant Marketing Degree or formal qualification is advantageous
What we offer you:
- Full time, permanant opportunity, based on-site at Crown Sydney
- Complimentary meals at our on-site staff restaurant
- Generous discounts across Crown hotels and restaurants Australia wide
- Access to discounts with our various corporate partners across travel, insurance, heath & wellbeing, fashion, banking & finance, technology, and parking
- Chance to work in a high-performing team in Sydney’s most luxurious integrated resort
What you can expect from us
On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.
Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.