Description:
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Marketing and Communications Manager
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UWA College, onsite at The University of Western Australia
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Permanent
Are you a marketing professional with a passion for international education? Do you thrive in a fast-paced, global environment where you can shape marketing strategies, build strong brand awareness, and drive student recruitment?
We’re looking for a Marketing and Communications Manager to lead the marketing and communications strategy for UWA College, ensuring alignment with INTO’s global objectives and The University of Western Australia’s brand.
As the Marketing and Communications Manager for UWA College, you will develop and execute integrated marketing campaigns that engage international audiences, working closely with key stakeholders across INTO’s global network, regional offices, agents, and UWA’s marketing team.
Managing a small team, you will play a pivotal role in growing brand awareness, creating compelling content, and optimizing digital marketing strategies to enhance student recruitment.
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Develop and implement an omni-channel marketing and communication strategy to drive awareness and student enrolment.
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Manage UWA College’s brand in line with established guidelines.
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Oversee the UWA College web presence and ensure consistency across digital platforms.
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Create and execute targeted CRM journeys and multichannel campaigns to maximize engagement.
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Lead on content creation, including video production, digital marketing campaigns, and social media management, to connect with Gen Z and Gen Alpha audiences.
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Develop and manage UWA College’s production schedule in line with the annual marketing plan, while supporting approved UWA, INTO central and regional initiatives.
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Conduct market and competitor analysis to refine marketing strategies and enhance recruitment efforts.
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Work closely with senior stakeholders to ensure marketing initiatives and planned communications support broader business objectives.
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Create authentic user-generated content and support events.
UWA College
UWA College isn't just any pathway college; it's The University of Western Australia’s (UWA) very own, launched in 2022 to redefine the international student experience.
Through a seamless and supported transition, UWA College empowers students in and out of the classroom, preparing them not just for UWA success but for thriving careers in the future. With tailored support and packaged pathways into a variety of UWA degrees, the UWA College foundation and diploma programs position students at the forefront of education.
UWA College is operated and run under contract to UWA by INTO University Partnerships. INTO is an organisation working in partnership with 24 leading universities in the UK, USA, and Australia, investing in the development of world-class international student centres and colleges.
We are committed to creating a diverse and inclusive environment and encourage candidates of all backgrounds and experiences who believe they are suitable for the role to apply. However, this would suit you if you are a great communicator and a results-driven marketing professional with strong strategic and creative abilities. You have experience managing end-to-end marketing campaigns, working with cross-functional teams, and delivering engaging content across multiple platforms. All applications will be reviewed and will receive a response.
Close date 20th April.
We Grow Together
At INTO, we’re in the business of growth. From school to university. From home to somewhere new. From dreams to career plans to long-awaited first days. And we believe growth isn’t just for students – it’s for our people too.
At INTO, growth means opportunities to feed your curiosity, to develop your skills and your career. It means staying true to our start-up soul, boldly saying “yes” and constructively saying “no”. It means building deeper relationships. And it means playing your part in our wonderfully diverse international community. Our dedication to growth – for students, our university partners and agents, for each other, and for ourselves – sets us apart. It’s what makes INTO a uniquely rewarding place to be, and to make a difference.
At INTO, we grow together.