Description:
Our client is seeking a dynamic and results-driven Marketing Specialist to spearhead innovative marketing initiatives and drive engagement for their sustainable, climate friendly agricultural solutions.
This is an exciting opportunity for a passionate and ambitious individual who thrives in a high-performing environment.
About the Role:
You will be responsible for developing and executing multi-channel marketing campaigns, managing brand communications and analysing performance metrics. You will play a key role in increasing brand awareness and strengthening customer engagement nationally.
Key Responsibilities:
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Develop and implement strategic marketing campaigns to drive brand visibility and product awareness.
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Manage and execute content creation, digital marketing and social media strategies to engage target audiences.
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Oversee brand positioning and messaging to ensure consistency across all marketing channels.
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Track, analyse, and report on campaign performance, using data-driven insights to optimise marketing efforts.
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Plan and manage the marketing calendar, aligning with key industry trends and sales opportunities.
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Source engaging digital and print marketing materials (website content, social media assets, brochures etc.).
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Craft compelling copy for all marketing channels, ensuring alignment with brand messaging.
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Plan, set up, and manage paid advertising campaigns across digital platforms.
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Develop and execute social media growth strategies across platforms including LinkedIn, Facebook and Instagram.
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Organise and oversee industry events and promotional activities.
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Collaborate with internal teams to align marketing efforts with business objectives.
About You:
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Proven experience in a similar marketing role, ideally within the sustainability, agriculture, or biotech industries.
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Strong understanding of brand voice, marketing communication and content creation.
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Excellent verbal and written communication skills with a passion for storytelling and brand engagement.
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Ability to manage multiple projects and prioritise tasks effectively.
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Proficiency in digital marketing tools.
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Strong analytical skills with the ability to interpret marketing performance metrics.
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Knowledge of SEO, Google Analytics, and web traffic analysis.
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Experience in event planning, trade show coordination and promotional campaign execution.
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Passion for sustainability, environmental impact and innovative marketing strategies.
This is a fantastic opportunity for a marketing professional looking to take the next step in their career with a company that values sustainability and climate change!
Ready to make an impact? Apply today!