Description:
Modern Viking is an established Australian-owned eCommerce company specialising in Viking-inspired drinkware, jewelry, and gift products. We’ve grown rapidly into a 7-figure brand but require experienced financial leadership to move beyond reactive operations and into structured, strategic control.
We are seeking a senior-level Fractional CFO who can take immediate ownership of our financial systems, help stabilise the business, manage debt, and build a 6-month turnaround strategy focused on sustainability and profitability.
This role is ideal for someone who has experience within eCommerce (DTC), understands stock-based businesses, and is confident working closely with the founder to implement discipline, drive results, and create a strong financial framework.
Contract Structure:
- Initial Term : 9 months
- Hours : 10–15 hours per week
- Start : Immediate
- Location : Remote (Australia-based) or hybrid
- Long-Term Opportunity : Potential extension based on performance
- Bonus Structure : Significant performance-based bonus available tied to agreed financial milestones and turnaround outcomes
Key Responsibilities:
- Cash Flow Management
Build clear forecasts, manage daily/weekly liquidity, and advise on optimal allocation of cash across inventory, marketing, and debt repayment.
- Stock & Payments Planning
Advise on timing, structure, and payment methods for inventory purchasing and supplier relationships.
- Debt Strategy & Loan Structuring
Guide the business through the use of loans (e.g., PayPal Capital, Shopify Capital), including modelling repayment strategies and risk exposure.
- Pricing and COGS Review
Conduct a detailed cost-of-goods and margin analysis across all product categories to determine minimum pricing thresholds and profitability targets.
- Implementation of Profit First
Assist in setting up or refining a Profit First framework to ensure disciplined allocation of revenue into OPEX, profit, tax, and stock.
- Marketing Budget Oversight
Align closely with marketing teams to set MER/ROAS targets, manage campaign budgets, and ensure marketing spend is efficient and profitable.
- Performance Tracking & Reporting
Establish financial dashboards or templates to track real-time cash flow, net profit, ROAS, and advertising efficiency.
- Bookkeeping Audit
Review current bookkeeping practices, identify issues, and provide guidance on how to clean up, automate, and standardise reporting.
- 6-Month Financial Action Plan
Co-develop a tactical action plan with the founder to restore control, improve cashflow, pay down debt, and create predictable financial structure.
Requirements:
- Minimum 5 years’ experience in a CFO or Head of Finance role
- Must be based in Australia
- Demonstrated experience with eCommerce and inventory-based business models
- Strong command of financial modelling, forecasting, and budgeting
- Experience with Shopify, Google Sheets (automation tools), and Meta/Google Ads financial oversight
- Excellent communication skills and the ability to challenge decisions constructively
Ideal Candidate Profile:
- You have worked in eCommerce or DTC environments and understand the real-world complexity of advertising spend, product margins, stock cycles, and lean teams.
- You know how to balance strategic thinking with hands-on execution.
- You are confident advising founders and aren’t afraid to make difficult decisions.
- You are outcome-driven and understand that financial success is the foundation of business health.
If you are ready to help steer a growing company back into financial strength with structure, strategy, and accountability — we want to hear from you.
Job Types: Fixed term, Contract
Contract length: 10 months
Pay: $30.00 – $65.00 per hour
Expected hours: 5 – 20 per week
Benefits:
- Employee discount
- Free drinks
- Free food
- Profit sharing
- Work from home
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Afternoon shift
- Day shift
- Evening shift
- Fixed shift
- Monday to Friday
- Morning shift
- Night shift
- Rotating roster
- Shift work
Supplementary Pay:
- Annual bonus
- Commission
- Performance bonus
- Signing bonus
Work Authorisation:
- Australia (Preferred)
Work Location: Hybrid remote in Beresfield NSW 2322
Expected Start Date: 01/04/2025