Description:
Our client is one of the industry-leading specialists in medium-density residential and commercial developments. Proudly setting new standards of luxury, they collaborate with clients and partners to deliver end-to-end development and construction of boutique medium-density living in Melbourne's most sought-after suburbs. Their expertise and passion drive them to transform prime sites into sought-after residential and commercial spaces, earning a reputation for delivering an elevated way of life in some of the city's most desirable locations.
We are seeking a Head of Marketing to lead and execute comprehensive marketing strategies that elevate the brand presence and drive customer engagement across all stages of the property development process. This senior leadership role requires a seasoned marketing professional with extensive experience in marketing agency management, ideally within property or real estate, and a proven ability to lead and inspire a team.
Key Responsibilities:
- Develop and execute strategic marketing plans to enhance brand visibility and customer engagement across all property development phases and use data-driven insights to guide marketing decisions and optimize campaign effectiveness.
- Lead and inspire the marketing team to achieve set targets and objectives and collaborate with cross-functional teams to ensure marketing activities align with overall business goals and sales strategies.
- Manage and nurture relationships with external marketing agencies, ensuring the delivery of high-quality campaigns.
- Collaborate with the Head of Sales to develop integrated campaigns that generate leads and boost customer engagement.
- Oversee the company's online presence, ensuring the website and digital platforms are optimized, while ensuring brand consistency across all channels and maintain relevance in the market.
- Collaborate with the Head of Sales to ensure quality leads meet sales targets.
- Oversee digital marketing strategies, including SEO, SEM, email, and paid ads and lead the creation of compelling content that enhances brand visibility and engages customers.
- Manage relationships with external agencies for specific campaigns.
- Develop and manage marketing budgets to drive revenue for development projects while allocating resources effectively to maximize sales impact while ensuring budget adherence.
- Oversee vendor relationships, ensuring transparency and the alignment of marketing efforts with sales goals.
Whats in it for you?
Join our clients talented team, where they prioritize trust and respect to promote long-term employment. This solid foundation offers the right individual an opportunity to advance their career, grow alongside the business, and be recognized for maintaining the company's high standards of excellence.
Key Qualifications:
- Proven experience in a senior marketing role, with a strong track record in the property or real estate sector.
- Experience in managing marketing agencies and leading a marketing team.
- Strategic thinker with the ability to balance creativity with measurable outcomes.
- Strong understanding of the property development lifecycle and how marketing can support business growth.
- Excellent communication, leadership, and collaboration skills.
If you are an experienced marketer with a passion for property development and a track record of delivering impactful marketing strategies, we'd love to hear from you.
Please click "apply now" with your CV and covering letter, or for a confidential discussion please reach out to Kimberley - kimberley.leonard@marsrecruitment.com.au