Description:
We have an exciting opportunity to join L’Oréal Dermatological Beauty (LDB) Division as an Online Brand Manager working across Cera Ve and Dercos. You will partner closely with internal and external stakeholders to drive and enable our strategic online vision in a fast paced and growing environment.About The Job
- Building and executing the brand online strategy to meet consumer expectations and drive commercial opportunities
- Ensuring consumer trends, insights, path to purchase and behaviours (online and offline) are integrated into decision making
- Collecting, analysing and interpreting information derived from all data sources to generate insights, track ROI and make constructive strategic decisions and recommendations to management
- Drive strategy and optimisation of performance across meta, google, tiktok & pure player platforms and partnerships
- You will be responsible for the digital media conversion budget and the channel allocation to meet the brands growth objectives
- Build media activation strategies to support the growth of the brand website and retailers.
- Monitoring the state of market, consumers and competitors by reviewing e-business market information on mergers, acquisitions, launches, trends and through regular e-store visits and assessments
- Collaborating with brand team members to facilitate the conversion of KPI’s, delivering clear objectives (digital and data collection based) and providing insights to help with decision making and improve user experience
- You have previous experience within an ecommerce/online brand manager role within a similar environment
- Managing media budgets and optimisation of media channels
- Retail media experience and a demonstrated ability to develop brand-building moments that drive customer acquisition and support brand objectives are desirable.
- Experience using Meta Business Manager, SA360, Google Analytics advantageous
- You will have great analytical skills to provide accurate and on point reporting
- You will be adaptable to a fast paced environment with a readiness to learn
- You will be able to demonstrate initiative, great interpersonal skills, work well in a team
In the L'Oréal Dermatological Beauty Division, we change people's lives by creating the ‘beauty of health’ with our iconic brands (La Roche- Posay, Vichy, CeraVe, SkinCeuticals).
With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fuelled by +7.5k employees around the world.
About L’oreal Groupe, Australia And New Zealand
The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email corpanz.accessibility@loreal.com to speak with our Talent Acquisition representative.
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).
L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
2 Apr 2025;
from:
linkedin.com