Head of Marketing & Digital

Description:

Working at the Brisbane Broncos

Whether it’s giving your all at Suncorp Stadium, or going above and beyond in schools, we don’t just play for a club, we play for a community, and a proud one at that. One that every single one of us wears on our sleeves, every single day. We’re much more than a world-class sporting organisation and the biggest sports brand in Australia, we’re a team.

Pride, performance, people and joy are at the heart of everything we do and that’s why things are done differently here, it’s how we inspire and excite. Whatever field of work we’re in, we always leave it all out there.

How You Can Play a Part

Reporting to the Chief Commercial Officer, the Head of Marketing & Digital is accountable for planning and executing on strategic brand campaigns as well as developing, leading and driving digital content across the Club and delivering a high impact digital marketing strategy and roadmap to meet growth targets and increase brand awareness through;

• Development and implementation of a brand marketing, digital content and fan engagement strategies to deliver interesting and engaging content across all aspects of the Club
• Identifying consumer growth opportunities and develop tailored plans to capture greater brand positioning driving increased revenue return
• Develop and champion a Marketing Automation strategy
• Manage and execute brand lead events to ensure key positioning of the Brisbane Broncos brand.
• Management of Club’s digital channels (website, app, and social platforms) to continue to perform as a best-in-class position, aligned with digital strategy
• Manage the Marketing & Digital and creative teams including budget, staff, protocols, performance and processes
• Building, leading and developing a team to deliver against planned objectives, identifying areas for employee development, and provide ongoing coaching and performance feedback
• Provide clear strategic direction and creative execution for our Game Day touch points ensuring the fan is at the core of all experiences.
• Being an active participant of the Leadership Group, responsible for contributing to the overall direction of the club
• Additional tasks as required
  
  

Please note this is a 12-month parental leave contract

A full role profile can be found via broncos.com.au/careers

To be considered

To be considered for this opportunity you will have

• Tertiary qualification in Marketing or a related discipline
• Experience with integrated digital and/or traditional marketing planning and strategy
• Experience working as a Senior Leader managing a high performing team
• Proven ability to work with, collaborate and influence key internal and external stakeholders
• Demonstrated experience in developing and bringing a strategic plan to life
  
  

Note : All applicants must hold a current Driver’s License, Blue Card and/or WWCC to be considered. Please clearly articulate this in your application

Benefits

• Annual performance planning with tailored support for development including on the job training, conferences, workshops, development programs, formal study & volunteering opportunities
• Employee Assistance Program
• Employee Referral Program
• Various club, sponsor and partner benefits
  
  

How To Apply

• All applications are to be submitted via SEEK before close of business Tuesday 22nd April.
  
  

The Brisbane Broncos will never ask you for personal identifying information during the application process. This includes your bank or credit card details, driver’s licence, passport information, marital status or Tax file number. This information should only be provided once you have accepted a genuine job offer. Any advertisement from the Brisbane Broncos that asks for personal information should be considered fraudulent.