Description:
Purpose & Overall Relevance for the Organization:
To build a market leading and diverse portfolio of partners, athletes, clubs and federations that support brand and category objectives. Identifying and utilising partners at key moments to tell product and brand stories that position adidas as the top-of-mind brand in the market.
Key Responsibilities:
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Drive the development of local Sports Marketing Plan according to business objectives.
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Identify opportunities within the market that align to Brand objectives and liase with Brand Comms to bring to life, across the Australian market
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Build recommendations for, and maintain, a diverse partner portfolio supporting key categories and business objectives.
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Ensure all partners within the portfolio reflect our Brand positioning – on and off field.
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Manage contract negotiations in line with budget guidelines and market evaluations.
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Ensure all Sports Marketing contract negotiations and operations comply with the global Sports Marketing Policy.
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Manage the integration of local partners into key brand initiatives.
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Develop and execute leveraging plans for Sports Market partners to maximise their brand impact.
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Local Partner Budget Management.
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Supervise all local partner related activities in close relationship with the Brand team.
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Execute a cross category leveraging approach to the sports marketing portfolio.
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Provide industry leading service to our contracted partner portfolio on a day-to-day basis
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Maintain necessary contact with key industry personnel to achieve the objectives of the Brand.
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Ensure teams and individuals wear and represent the products according to our Brand Plan to communicate adidas as the leading performance brand.
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On ground support for ad hoc Sports Marketing activity in the market.
Key Relationships:
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Local - Brand Marketing, CTC, Digital, Customer Service, Sales, Finance, Supply Chain
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Athletes, teams, Federations, Agents
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Global – Sports Marketing
Knowledge, Skills and Abilities:
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Strong negotiation skills
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Strategic Marketing experience with strong interpersonal and influencing skills
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Strong understanding of the local sporting landscape
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Strong connections within the sports industry
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Relevant Sports Marketing experience
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Demonstrate the ability to react quickly and multitask to manage priorities.
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Proven methodological skills (e.g. Business planning, strategic development).
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High degree of commercial and business acumen knowledge related to sports marketing.
Requisite Education and Experience / Minimum Qualifications:
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University Degree in Marketing
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Minimum of 5-years experience in the sports marketing industry
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Established network of industry contacts with proven stakeholder management