Description:
Cranky Health is the parent company of iconic Australian brands, The Man Shake, The Lady Shake, Famous Nutrition and Nutrabalance. It’s a great Australian success story.
Founded by ex-professional rugby league player Adam MacDougall, The Man Shake was a passion project after Adam lost his best friend to a heart attack. In ten years, it has grown into a multi-brand, category leader that has helped thousands of Aussies and Kiwis be healthier, lose weight simply and still live their busy, fun lives to the fullest. Now powered by Pacific Equity Partners, the company is in its next phase of exciting growth. With the addition of Famous nutrition sports supplement range, and GLP1 support shakes, Cranky’s life-changing range now has scientifically proven health products for everyone.
Cranky is an innovative, smart and fun group of people. We work as hard as we play, and we love to win. We are straight up, curious and customer-first. Truly omni-channel, you will be across digital ecommerce and all that direct-to-consumer data and insights has to offer, as well as working with Australia’s leading retailers and pharmacies. If you are willing to roll up your sleeves and get involved, you will enjoy a rewarding and fast-moving career here.
Make an impact in our growing team
We are looking for a Head of Acquisition to join our growing Marketing team!
Reporting to the Chief Marketing Officer, you will be responsible for media planning and optimisation, performance campaign creation and management, marketing content, social and PR across Australia and New Zealand. Managing a team of 5, the role is accountable for growing our e-commerce customer acquisition YoY and hitting ambitious revenue targets for Cranky Health.
You will be a senior marketing professional with previous experience leading a marketing communications team, preferably within a high cadence online business, where your role and team directly impacted core revenue.
You will be responsible for
As Head of Acquisition, you’ll lead a high-performing team across paid and earned media, digital campaigns and web design, PR, Social and Content to drive eCommerce growth.
Your responsibilities include:
- Strategy & Execution: Develop and implement an integrated ANZ Acquisition Plan, balancing always-on digital marketing with integrated tactical campaigns and PR and social influence.
- Team Leadership: Guide a cross-functional marketing team to optimise customer acquisition, media, promotions, content, and ambassador programs.
- Performance & Budgeting: Maximise ROI through media planning, agency management, and budget oversight.
- Collaboration and communication: Work closely with internal teams, cross-functional stakeholders, and agencies to align acquisition initiatives with business goals.
- Campaign Development: Ensure all digital campaigns are executed on time, on brand, and within budget.
- Analytics, reporting & Insights: Foster a test-and-learn culture with real-time campaign measurement and reporting.
- Promotion and content calendar: Balancing marketing levers to maximise amplification and sales across a highly competitive and seasonal category, with an understanding of how to drive value beyond just price.
On day one, you’ll have:
- 12+ years marketing experience, preferably with eCommerce or digital brands.
- Strong hands-on leadership experience from fast-paced environments.
- Expertise in integrated media planning, digital performance, and omnichannel strategy.
- Proven ability to manage agencies, optimise budgets, and drive conversion.
- Analytical mindset with experience in data-driven decision-making, and experience using and/or building dashboards in PowerBI or the like.
- Innate curiosity, drive to contribute to team culture and alignment and a tendency to own outcomes, whether good or bad.
- Straight up communication, negotiation, and stakeholder management skills.
- Background in direct-to-consumer marketing; with health experience a plus.
- A tertiary qualification in Marketing, Business, or a related field.
What’s on offer?
- Defining Role: Your chance to shine as you rise to the challenge of maintaining market leadership while supercharging new brand and product growth.
- Impactful Work: Be part of a dynamic team growing our impact across Australia and New Zealand.
- Commercial ownership: Be a key leader in the Marketing team responsible for top line growth.
- Leadership Development: Learn from industry leaders while developing others across the team.
- Flexible Working Arrangements: A hybrid office & work-from-home role that allows for work-life balance.
Ready to make an impact?
If you're ready be challenged and contribute significantly, we want to hear from you. Submit your application and let’s shake things up together!
Seniority level- Mid-Senior level
- Full-time
- Marketing
- Industries
- Health, Wellness & Fitness