Where

Commercial Sales Manager

ACT Brumbies
Canberra Full-day Full-time

Description:

Purpose

Reporting to the Head of Commercial and Operations, the Commercial Sales Manager is responsible for driving new sales for Sponsorship, Corporate hospitality, Events and Foundation programs.

Key Accountabilities

  • Generate new sales leads, identify and contact decision-makers, and secure new sponsorship opportunities
  • Sale of match day corporate hospitality and major events throughout the ACT Brumbies calendar of events
  • Generate new sales leads and secure new members of the ACT Brumbies Foundation programs
  • Identify potential customers and generate new business opportunities
  • Use CRM software to manage leads and sales activities
  • Have responsibility for individual targets
  • Working with the Head of Commercial to develop and implement strategies on how to grow the commercial revenue within the Business
  • Driving innovative thinking around commercial product offerings, services, communications, and promotions for both the Brumbies and external stakeholders
  • Providing regular reporting and insights on sales and partnership leads
  • Assist with the preparation of sponsorship proposals and contracts
  • Stay up-to-date on market trends, competition, and industry developments
  • Effectively liaise with internal departments- event management, partnerships, marketing, operations, finance etc.
  • Assist in the implementation and delivery of all hospitality areas on match day

Additional Information

  • The Commercial Sales Manager is required to work occasional weekends and/or nights, specifically (but not limited to) at each ACT Brumbies, Super Rugby Women’s home games and Corporate Events
  • The ACT Brumbies will play seven home games in 2025 (plus up to three finals matches)
  • The ACT Brumbies Super Rugby Women’s team will play up to 3 home games in 2025 (plus up to two finals matches)
  • The Commercial Sales Manager may also need to work at other events including corporate events, trial matches, fan days and other Brumbies activations which may fall on weekends or nights

Capabilities, Experience & Qualification Requirements

The ideal person for this role should have:

  • 2-3 years of experience in sales or customer service
  • Proficiency in customer relationship management (CRM) software
  • Strong verbal and written communication skills
  • Ability to build and maintain relationships with potential clients
  • Knowledge of sales techniques and strategies
  • Strong problem-solving and negotiation skills
  • Time management and organizational skills
2 May 2025;   from: uworkin.com

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