Sales & Marketing Manager (Melbourne)

Description:

• Lead and manage the sales team to achieve sales targets for off-the-plan, soft launches, and project launches
• Develop and implement sales strategies and action plans to drive property sales, ensuring alignment with business goals
• Build and maintain strong relationships with customers, channel agents to maximize sales opportunities
• Oversee the entire sales process, including inquiry handling, unit selection, Contract of Sale (COS) execution, deposit collection, contract signing, and settlement processes
• Oversee CRM systems and sales tracking tools to provide real-time data on performance and pipeline management
• Provide coaching, mentorship, and motivation to the sales team, ensuring high levels of customer engagement and sales conversion
  
  
  

• Develop, execute, and manage comprehensive marketing and branding strategies to enhance brand visibility and drive sales performance
• Lead and oversee the creative process, ensuring that branding, messaging, and design elements align with the company's vision and target audience
• Work closely with graphic designers, branding agencies, copywriters, and digital marketers to create compelling marketing materials, including brochures, videos, billboards, websites, and social media content
• Maintain and evolve brand identity guidelines, ensuring consistency across all platforms, marketing materials, and customer touchpoints
• Plan and execute integrated marketing campaigns, including advertising, digital marketing, public relations, and influencer collaborations
• Manage promotional activities such as property exhibitions, roadshows, networking events, and open houses to attract prospective buyers and investors
• Track, analyze, and optimize marketing campaigns to ensure maximum return on investment (ROI) and lead generation effectiveness
  
  
  

• Conduct in-depth market research to analyse demand, pricing trends, buyer behaviour, and investment patterns in the Melbourne property market
• Monitor competitor branding, marketing strategies, and sales tactics to identify opportunities for differentiation
• Provide data-driven insights and recommendations to senior management on sales trends, customer behaviour, and market dynamics
• Collaborate with internal teams to develop product positioning, branding, and pricing strategies that ensure competitiveness
  
  
  

• Design and implement customer relationship management (CRM) strategies to enhance customer satisfaction and drive long-term loyalty
• Establish customer service best practices, ensuring a seamless buying experience from initial inquiry to post-sale support
• Handle escalated customer concerns and ensure timely resolution of issues related to contracts, financing, or after-sales service
• Develop and implement customer engagement initiatives, and referral incentives to maximize retention
• Monitor and analyze customer feedback to identify areas for improvement and optimize the buying experience
  
  
  

• Lead, mentor, and manage the sales and marketing team, setting clear KPIs and performance benchmarks
• Manage and oversee marketing and promotional budgets, ensuring cost-effective spending and optimal resource allocation
• Develop training programs to enhance the skills, knowledge, and productivity of sales and marketing personnel
• Conduct regular performance reviews, sales meetings, and strategy sessions to track progress and drive improvements
• Oversee and manage sales reporting, lead tracking, and performance analytics to ensure data-driven decision-making
• Lead the overall sales and marketing operations within SDP Melbourne
• Responsible for achieving the sales target set by the group
  
  
  

• Bachelor's degree in Business Administration, Marketing, Real Estate, or a related field
• Additional certifications in Sales, Marketing, or Real Estate will be an advantage
• Minimum 5 years of experience in off-the-plan property sales and project launches, marketing, or real estate development.
• Proven track record in leading sales teams and achieving sales targets in off-the-plan and project launches
• Must have unrestricted working rights to live and work in Australia