Description:
About Fine Tours Group (FTG)Fine Tours Group is a dynamic, technology-enabled travel business across New Zealand and Australia. We specialise in tailor-made travel experiences delivered through high-converting platforms, expert advice, and curated itineraries.
Our proprietary tech platform, TREV, powers scalable, personalised journeys across Australasia. In Australia, we operate three key brands:
- Inside Australia Travel – bespoke trips for domestic and international travellers
- Oz Sidekick – tools and expert support for global travel agents selling Australian travel
- Pure Journeys – cross-Tasman trips covering both Australia and New Zealand
We’re on a mission to redefine how travellers explore Australia – with quality, care, and creativity.
About the RoleWe’re looking for a driven and strategic Marketing Manager – Australia to lead our growth in the Australian market.
You’ll be the go-to for all local marketing strategy and execution, building awareness, generating high-quality leads, and delivering impactful multi-channel campaigns. You’ll work closely with our Head of Marketing, product and sales teams to bring a powerful vision for our Australian brands to life.
This is a unique opportunity to shape marketing strategy in a rapidly scaling travel business with exciting ambitions.
Requirements
What You’ll DoThe Marketing Manager will implement and lead the Australian marketing strategy across all FTG brands. This includes aligning campaigns with lead generation and brand goals, ensuring consistent messaging, and elevating on-site and off-site content.
Drive SEO efforts, manage partnerships with influencers and tourism bodies, and lead targeted campaigns across digital channels.
The role requires ongoing performance tracking and cross-functional collaboration to refine strategy and maintain alignment with the broader FTG brand vision.
What We’re Looking For- 5+ years in marketing or brand management, ideally within travel or tourism
- Proven experience in running end-to-end multi-channel campaigns
- Strong understanding of SEO, CMS platforms (e.g. WordPress), and analytics tools
- Experience working with tourism boards, trade partners, or global brands
- Excellent written and verbal communication skills
- Highly organised with the ability to manage multiple projects simultaneously
- A passion for travel and storytelling that sparks curiosity and discovery
- A degree in Marketing, Communications or similar is preferred
Benefits
What’s On Offer- A vibrant, energetic, and people-first company culture
- The chance to be part of a high-growth travel company with a footprint across Australasia
- Career development and progression opportunities in a growing marketing team
- Competitive salary package and exciting travel industry perks
- Flexible work hours and a supportive environment that values balance
This is an exceptional opportunity to join a passionate, ambitious team redefining travel across Australia and New Zealand. If this sounds like the role for you, click ‘Apply’ and let’s get started.