Description:
About the Company
This well-established Early Years provider operates multiple sites across Melbourne and is currently experiencing a period of rapid growth.
About the Role
This newly created Marketing & Branding Manager position plays a key role in defining and executing the marketing and brand strategy. This position is responsible for developing initiatives to boost occupancy at existing sites, strengthening brand identity both internally and externally, and supporting the organisations' expansion.
Duties
Some of the duties will include:
- Develop and implement an integrated branding strategy that clearly articulates the organisation's identity, core values, and market positioning.
- Enhance brand visibility and recognition across external platforms.
- Lead the development of brand assets and promotional materials such as brochures, website copy, social media content, signage, and internal communication tools.
- Manage all marketing platforms, including digital channels (website, SEO, social media, email campaigns), print media, and events.
- Plan, allocate, and monitor the marketing budget to ensure effective use of resources and alignment with strategic goals.
Skills & Experience
To be successful in securing this opportunity, you will have the following;
- Proven experience in coordinating and managing external vendors and agency relationships
- Demonstrated capability in leading, mentoring, and developing team members
- Exceptional written and verbal communication abilities
- Strong analytical mindset with a solid background in interpreting marketing data and producing actionable insights
- Deep understanding of digital marketing strategies and best practices, including SEO, social media, email campaigns, and content marketing
- Previous experience within the childcare or early education sector is highly regarded
Apply Today
Please send your resume by clicking on the apply button.
Learn more about our Melbourne recruitment services: http://www.roberthalf.com.au/recruitment-agency-melbourne
Job Reference No: 06810-0013174793SJ
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