Description:
- Global business with the benefits of a locally driven strategy
- Sizable marketing budgets to work with
- Work with a best in class marketing team in the industry
What is in it for you?
- Develop and deliver best-in-class marketing automation processes via effective customer journey mapping.
- Work with a very smart Marketing Director who loves numbers and analytics
- A mix of lead nurture, lead generation activities, where you are driving strategy and execution
- Exciting new projects underway, including working with global HQ
- The opportunity to take on more responsibility and broaden your skill set
- Work on a major rebranding project
- There is always career development on offer in this organisation. L&D and career opportunities are available
- Join a marketing team, looking to hire the best people available and create a competitor-beating marketing machine!
The company
Globally, this organisation holds a leadership position in its markets of operation and is seeking to establish a similar position in Australia. This business is growing at speed, resulting in the ability to build your career at speed too.
You'll be working for a business that is predominantly B2B and 20% B2C. The organisation continues to have significant growth ambitions and is growing rapidly - it has almost doubled in size in the last 12 months and aims to double again in the next 12 to 24 months.
Your responsibilities...
- Ability to take responsibility and drive the customer journey, and digital intervention capabilities
- Test for the effectiveness of SMS and email campaigns
- Implementation of Pardot - Configure, manage, and optimise to deliver email campaigns
- Classic lead nurturing activities and strategies, including email nurture campaigns, scoring models
- Customer segmentation and analysis of sales, behaviour and responsiveness to campaigns
- Build out email templates and content, including working with landing pages to support your email campaigns
- A/B testing and looking for incremental improvements
- Data cleansing CRM management, and tagging
- Compliance with relevant privacy legislation, such as GDPR etc.
- Monitor campaign performance and insights, and deliver improvements based on the data
- Work closely with other marketing team members to create effective integrated marketing campaigns
Your skills and experience...
- Outstanding knowledge of marketing automation software, such as Pardot, Marketo, HubSpot etc.
- Able to map a wide variety of customer journeys and know when some digital intervention adds value
- Strong logic and process orientation for effective execution of marketing automation
- Strong analytical skills - you are very comfortable diving into the analytics to build and tweak your strategy
- Organisation and time management - This is a busy marketing department, so delivering to deadlines is essential!
- Presentation and communication skills to discuss your activities with other cross-functional teams
- Able to build a business case for budget spending and timelines for digital marketing execution
- Ideally, B2B digital marketing experience
Saunders Lynn and Company is dedicated to servicing the needs of B2B markets, particularly building materials, industrial and manufacturing. All applications are treated in strict confidence. To find out more about this career opportunity, please contact Jess Ungab or Kerri O'Connor on (02) 9002 3009. Please quote Assignment No. 1313828.
11 May 2025;
from:
uworkin.com