Description:
DescriptionThe City of Parramatta is going through unprecedented change and transformation as it becomes Sydney’s Central City. The intensity of growth and investment in City of Parramatta means that Council, their partners, and community have a once-in-a-generation opportunity to shape the City’s future and ensure it is culturally, socially, environmentally, and economically sustainable.
Are you a strategic brand professional ready to shape the identity of one of Australia’s fastest-growing cities? The City of Parramatta Council is seeking a dynamic Brand Advisor to champion and evolve our brand strategy, ensuring a consistent and compelling presence across all touchpoints. This is your opportunity to make a lasting impact on how our city is seen, experienced, and remembered.
About this Role
As the Brand Advisor, you will be the guardian of the City of Parramatta’s brand identity, working across departments and with external partners to elevate our brand equity. You’ll lead initiatives that bring our brand to life, ensuring alignment with our strategic goals and community values.
Key responsibilities include:
- Leading strategic brand initiatives that enhance the visibility and reputation of Council and the City of Parramatta.
- Providing expert advice and direction on brand application to internal teams and external stakeholders.
- Managing the implementation of the City Marketing Strategy from a brand perspective.
- Developing tools, systems, and processes to support brand adoption and consistency.
- Acting as the “Brand Champion” to ensure adherence to brand guidelines across all Council activities.
- Collaborating with creative teams and agencies to deliver high-quality brand assets.
- Evaluating brand performance through research and annual brand tracking studies.
- Supporting city and destination marketing campaigns and contributing to long-term brand planning.
- Managing budgets and contributing to the continuous improvement of brand policies and practices.
About You
To thrive in this role, you’ll bring a blend of strategic thinking, creativity, and stakeholder engagement skills. You are a confident communicator, a collaborative team player, and a proactive problem-solver.
You’ll need:
- A tertiary qualification in branding, marketing, or a related field.
- At least 5 years’ experience in brand strategy development and implementation.
- Proven ability to manage brand in complex environments such as government or large organisations.
- Strong project management skills, including planning, resource coordination, and reporting.
- Excellent communication and presentation skills, with the ability to influence and educate stakeholders.
- Experience working with brand and creative agencies.
- High-level interpersonal skills and the ability to build strong internal and external networks.
- Proficiency in Microsoft Office; experience with Adobe Creative Suite is a plus.
- A proactive, innovative mindset with the ability to manage competing priorities and deadlines.
Ready to shape the future of Parramatta’s brand? Join us in building a city that’s bold, inclusive, and forward-thinking.
What’s on offer
We are offering an attractive remuneration starting from $125,669 plus 11.5% superannuation.
In addition City of Parramatta also offer excellent employee benefits which include:
- Flexible work arrangements, hybrid working (3 days in the office, 2 working from home).
- 14 weeks paid parental leave
- Access to Long Service Leave after 5 years
- Central Parramatta location (Public transport at our door, discounted parking)
- Significant leave benefits (up to 12 days flexi-time, 3 additional leave days at Christmas, 15 days sick/personal leave, including 2 days health and wellbeing leave per year)
- Learning and Development opportunities
- Health and Wellbeing programs
Want to know more?
Further information regarding the requirements of this role can be found in the attached Position Description.
How to apply
To apply, please provide your resume and a 1-2 page cover letter outlining your suitability for the role. Applications close 4pm, 26th May 2025, and will not be accepted through any other medium.
The City of Parramatta supports a Drug and Alcohol-free working environment and employees may be subject to random testing as a result.
Inclusion, Diversity and belonging lies at the heart of how we recruit at the City of Parramatta. We continue to commit to creating a diverse and inclusive workplace and hire great people with a wide variety of skills, experiences, and backgrounds. We invite candidates of all ages, people with disability, Aboriginal and Torres Strait Islander Peoples, women, veterans, LGBTIQA+ and other culturally diverse groups. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace.
Please note you must be an Australian or New Zealand citizen or a permanent resident or have unlimited working rights in Australia to apply for this position.