Social Media Content Lead

Description:

We’re on the hunt for a Social Content Lead to bring our brands to life across social media with bold, creative, and highly engaging content.

This newly created role reports to our Head of Marketing Promotions & Communications and offers a unique opportunity to shape our organic social presence from the ground up. You’ll lead the creative direction and day-to-day production of video and social-first content across Kogan.com, Matt Blatt, and Brosa — from ideation and scripting to lo-fi filming and editing. With a finger on the pulse of culture and trends, you’ll craft content that stops the scroll, builds brand love, and drives real results.

If you're fuelled by creativity, data, and cultural insight — and ready to make an impact — apply now and help define the future of eCommerce through the power of social.

• Leading the creative direction and owning the day-to-day development of content across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms

• Leading video content production — ideation, scripting, shooting, directing, and editing short-form videos using in-house or mobile tools

• Manage offsite shoots with internal team and external agency partners - briefing, ideation, scripting, talent sourcing and coordination

• Managing and scheduling the content calendar, ensuring timely delivery aligned with campaign and commercial goals

• Experimenting with new formats and ideas to stay ahead of platform trends and audience expectations

• Collaborating with internal teams to integrate storytelling into brand, product, and promotional campaigns

• Partnering with influencer and PR teams to amplify organic content or repurpose creator assets

• Sourcing and managing talent, creators, and internal contributors to bring content ideas to life

• Analysing content performance metrics to inform optimisation and future creative direction

• University degree qualified in a relevant field (Commerce, Business, Marketing, or similar)

• A proactive social media marketer with hands-on experience sourcing, negotiating and managing influencer and contra partnerships, ideally in a Retail or eCommerce environment

• Proven experience developing and executing organic social media strategies with measurable results

• A confident communicator and negotiator who can build strong, strategic relationships

• Creative and organised, with an eye for compelling content and the ability to manage multiple campaigns at once

• Comfortable interpreting data and using insights to drive strategy and performance

• Highly collaborative, with a proven ability to work cross-functionally and manage stakeholders

• Up to date with social media trends, influencer and content best practice and audience behaviours

• Commercially minded with experience managing budgets and negotiating commercial agreements

• Highly organised with strong project management skills and ability to manage multiple priorities.

• Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future

• Your role has a lot of ownership, autonomy and little red tape

• You’ll be empowered to achieve positive outcomes and your work will have a real impact

• You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia

• Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ

• A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!

To apply

Express your interest in this opportunity by uploading your CV and Cover Letter, outlining your interest in the position and how you think you can help grow the Kogan business.

Hot tip, generic Cover Letters won’t cut it here! Stand out with an application that shows a deep knowledge of the Kogan.com business and how we operate, to allow yours to be looked upon more favourably.

Innovative thinking got our business to where it is now, so it makes sense that we look for like-minded problem solvers! As a first step to our process, all new candidates will be sent testing, so be sure to keep an eye out for it!

About Us

We’re Kogan.com, Pioneers of eCommerce in Australia.

At Kogan.com we offer rewarding careers, where you build your skills, are mentored by the best in the industry and get to share your expert knowledge in an innovative Company where your ideas and opinions count. You get to solve really important challenges to drive eCommerce’s future, and get to do it with a great team culture and benefits!

Join Kogan.com to master your craft, do your best work, make a real difference and work with the best. At Kogan.com, your work will have an immediate impact on transforming the Australian and New Zealand retail environment.

Heads up!

Kogan.com is a fast-paced business - our vacancy close dates are subject to change. We will assess applications as they are received, so don't wait to apply!

All new Kogan.com team members are required to undergo a National Police Record check and must have full-time Australian working rights