Description:
Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.
About the role As our Audience Intelligence Lead , you'll be at the exciting intersection of data storytelling and strategic growth, uncovering the insights that power our connection with millions of women. This high-impact role combines analytical thinking with creative problem-solving to help us understand who our audience is, what they care about, and how they respond to our content and commercial campaigns.
You'll lead a dedicated team focused on turning these insights into opportunities that drive audience acquisition, deeper engagement, and strategic innovation across our platforms. If you're passionate about using data to anticipate audience trends and shape the future of women's media, this is your chance to make a meaningful difference.
Here's some of the stuff you can expect to be doing if you join us:
- Analyse emerging market and platform trends to identify new content and product opportunities
- Develop and deliver strategic insights that drive audience acquisition, retention and engagement
- Own Mamamia's audience survey pipeline from design to analysis and insight delivery
- Lead annual and bespoke research studies, including our Brand Tracker Support data-informed marketing initiatives across the funnel
- Translate complex data into compelling narratives that influence decision-making
- Guide team development through clear goal-setting, feedback, and coaching Improve data literacy across the organisation through workshops and knowledge-sharing
Now, a bit about you
- You have 5+ years of experience in audience research, marketing analytics and/or insights
- You're skilled in quantitative research with a track record of translating data into actionable strategies
- You're experienced with survey and data tools (Q, Alchemer, SPSS, Excel, SQL, Google Analytics)
- You have a talent for turning complex data into compelling, easy-to-understand narratives
- You've successfully led or managed a team and collaborated across multiple departments
- You thrive in fast-paced environments and enjoy creative problem-solving You're passionate about women's media, digital innovation, and audience-driven growth
Life at Mamamia
We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.
We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.
The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.
As well as being a meaningful and dynamic place to work, Mamamia offers:
- Flexible working conditions (Hybrid working model)
- A day off to celebrate your birthday Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
- Paid parental leave Enjoy 2 paid volunteer days to support RizeUp, our charity partner.
- The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
- Access to MOVE by Mamamia-our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed.
One more thing! Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to hr@mamamia.com.au