Description:
Digital Product Owner
- Permanent Role
- Location Sydney, Melbourne, or Brisbane
About the role:
- The Digital Product Owner will report to the Digital Experience Manager – and work within the Digital Content and Website Experience team in delivering great customer experiences for customers.
- This is a broad role will be responsible for delivering Website (AEM) platform initiatives to meet Group strategic objectives, cascading into Digital Sales, Customer, Service and Adoption targets, as well as meeting risk and regulatory change requirements.
- Initiatives will include Product page/component redesigns, SEO & Content optimisation, A/B testing, navigation to self-service functions, pathways to quote, AEM platform advancement, as well as actioning requests from the Business.
- The role will span all brands, but focus initially mainly on AAMI, contributing to projects, initiative prioritisation and scheduling and managing delivery with Content System and Technology teams.
- Ownership of stakeholder relationships across the end-to-end customer journey including Portfolio, Marketing, Risk and Legal. Key focus on bringing stakeholders together and influencing to deliver outstanding end to end Digital customer experiences.
- Report on performance of initiatives (inflight and post implementation reviews), providing insights and recommendations to lift sales, conversion rates, digital adoption and digital service.
- Utilise the full Adobe suite of products including Adobe Analytics and Target to run market leading A/B and personalisation tests, aimed at serving amazing digital experiences.
- Proactively seek new and improved ways of working to foster a fully collaborative and accountable team.
Key Accountabilities:
- Delivery of optimised customer experiences on Websites, to make it easy for customers to research, self-service, and quote for their insurance needs.
- Establish strong brand focuses, identifying unique brand differentiators which can be applied to the website experiences.
- Prioritise and schedule a program of work including the delivery of functional and technical components and content.
- Provide subject matter expertise across UX, UI, navigation, design, content and platform capabilities, as well as automation and personalisation, with the ability to represent this expertise across functions.
- Utilise digital analytics platforms to test and learn and to drive continuous improvement.
- Operate within risk appetite, including adherence to the Change Approval Manual and all related governance and compliance requirements.
- Deliver initiatives in to production, with a focus on robust execution, including ensuring acceptance criteria are appropriate and proactively fulfilling UAT, PVT and release day activities.
- Proactively address production issues and undertake remediation.
- Ensure outages or issues are limited in duration, and IRIIS are resolved efficiently
- Proactively manages their program, ensuring optimisation for maximum return and customer benefit.
About You:
- Tertiary qualification in Business - preferably in Business, Commerce, Information Systems or related disciplines (Mandatory)
- Financial Services industry experience (Optional).
- 3+ years’ experience in Digital domain, across Design/UX, Conversion, digital best practice.
- 3+ years’ experience in Customer experience management.
- 2+ years’ experience in project or initiative delivery.
Key Capabilities:
Customer experience
- Superior analytical skills, structured thinking and problem-solving ability
- Demonstrated strategic thinking mindset and HCD thinking to solve customer problems
Digital experience
- Very strong experience of Digital best practice, customer experience and conversion tactics.
- Track record of strong team collaboration to deliver digital solutions with proven business outcomes.
Communication
- Outstanding written and verbal communication skills
- Excellent consultation, influencing and negotiation capability
11 Feb 2025;
from:
uworkin.com