Description:
- Richmond – On-Site
- Full-time (10am - 5pm, 5 days per week) or Part-time (4 days per week)
- $95k-$100k + Super
About the Role
We are looking for a hand-on and results driven Marketing Manager to lead our client’s marketing strategy. This is an opportunity to take ownership and have exposure to all areas of marketing.
The ideal candidate will have a strong background in digital and traditional marketing, a keen eye for detail, and experience in customer engagement, brand management, and data-driven decision-making. This role is crucial in increasing brand awareness, driving foot and web traffic, and ultimately boosting sales while maintaining brand integrity.
Key Responsibilities
- Develop and execute comprehensive marketing strategies to enhance brand visibility and drive sales
- Plan and manage marketing campaigns across promotions, advertising, social media, email marketing, and content creation
- Communicating with their outsourced agency to oversee the company’s digital presence, including website management, SEO, and paid digital advertising
- Analyse market trends, customer behaviour, and competitor strategies to inform and optimise marketing efforts
- Collaborate with internal and external stakeholders to create and execute compelling content for social media and other campaign activities
- Establish and maintain relationships with brand ambassadors and local businesses to develop promotional strategies
- Track, measure, and report on marketing performance, providing insights and recommendations to directors
- Organise and execute in-store events, product launches, and promotional activities
- Manage relationships with external vendors, agencies, and media partners
- Ensure all marketing materials align with brand guidelines and maintain brand consistency
- Previous experience in a similar role preferably within the retail industry
- Strong knowledge of digital marketing, social media platforms, and e-commerce strategies. Shopify experience preferred.
- Proficiency in marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and Klaviyo .
- Excellent communication, creativity, and problem-solving skills
- Ability to manage multiple projects in a fast-paced environment
- Experience in graphic design or familiarity with tools such as Canva or Adobe Suite is a plus
- Customer-centric approach to delivering marketing initiatives
- Ability to develop creative briefs and manage projects from concept to execution
If you're passionate about retail, branding, and driving business growth, we'd love to hear from you! Please submit your application online – please no emailed applications.
For any questions, please contact Bella on 0412 710 468 or isalazar@fourquarters.com.au
21 Feb 2025;
from:
uworkin.com