Description:
- Shape the narrative of Australia's premier basketball league
- Join a passionate and driven team
- Convenient Queens Road office location
About Us:
The National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.
Our Values
- Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
- Be Accountable: Own it! Ask for help. The scoreboard matters.
- Integrity is Key: Act ethically, act honestly, keep our word.
- Show Respect: Show care, listen and seek to understand, value opinions.
- We are Fans Too: Have fun, always consider the fan, share the love of the game.
- One Team: Communicate, trust each other, celebrate the wins, build relationships.
What You'll Do
The objective of the Media & PR Manager is to drive the League's media strategy to enhance visibility, engagement, and public awareness of the NBL.
In this role, you will:
Media Relations & Strategy
- Develop and implement a comprehensive media strategy that delivers significant increases in coverage year-on-year
- Build and maintain strong relationships with journalists, broadcasters, and media organisations across all platforms
- Proactively pitch compelling stories to increase coverage of NBL games, players, and events
- Serve as the primary media contact, managing all inquiries and effectively handling crisis communications
Content Creation & Distribution
- Develop engaging media releases and assist with promotional materials that maintain the League's brand voice
- Collaborate on multimedia content that highlights player milestones and League narratives
- Manage live event coverage including press conferences and interviews, ensuring real-time updates
Strategic Communications & Digital Engagement
- Align communications with overall League messaging to produce cohesive campaigns for major events
- Implement strategic plans for significant milestones that ensure significant engagement increases
- Monitor and analyse media coverage to refine strategies with actionable insights
- Work with digital teams to amplify stories and maintain consistent messaging across all platforms
Club Support & Amplification
- Provide media relations support and best practices to clubs
- Help facilitate player-focused storytelling opportunities to build personal brands and increase fan engagement
- Amplify club initiatives to drive audience growth across all teams
What You Bring
Essential Experience and Skills:
- Bachelor's degree in Communications, Public Relations, Journalism, or related field
- Minimum 4 years' proven experience in media relations, preferably in sports or entertainment
- Exceptional verbal and written communication skills with ability to craft compelling narratives
- Strong organisational abilities to manage multiple projects under pressure
- Deep understanding of the sports media landscape and digital platform trends
- Flexibility to work evenings and weekends
Nice-to-Haves:
- Experience working with athletes or within a sports organisation
- Familiarity with basketball culture and the NBL's role in Australian sport
- Proficiency with content creation tools and social media management platforms
- Creative mindset with a flair for innovative storytelling
Why Wait? We're reviewing applications as they come in, so don't wait -- APPLY NOW to join our growing and dynamic team!
The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.