Description:
Head of Marketing and Customer Relations
Sparrow Early Learning Support Office
Murarrie based role - 1 WFH day a week
Full Time Position
At Sparrow Early Learning we are a professional early childhood education team dedicated to creating quality, child-led learning programs where children feel valued and safe. Our guiding principles are to Inspire, Nurture and Grow. We adopt a holistic approach to children’s learning through our Reggio Emilia inspired environments, rituals, and experiences.
We are looking for a ground breaking leader who:
- has a true visible passion for Early Childhood Education & Care.
- has strong communication and motivational skills and will lead a successful team.
- will mastermind marketing strategies to elevate our brand within the community.
As the Head of Marketing and Customer Relations , you will lead the marketing and customer relations team to deliver exceptional campaigns and service to ensure we are the communities first choice in childcare. You will manage the overall strategy and success of the marketing and communications plans including the development of our brand’s presence.
Key Responsibilities will include:
- Manage all aspects of internal and external digital marketing, brand messaging, content marketing, social media management, event management, recruitment marketing and overall brand management.
- Manage the marketing strategy and budget to establish goals and objectives for all marketing activity, track results and report on activity on a monthly basis to the Executive team.
- Lead the execution of marketing plans and campaigns from concept to final analysis.
- Ensure all marketing material, communications, and initiatives represent and give value to the brand and our Services.
- Manage the company’s website and social media channels including Facebook, Instagram, LinkedIn and email marketing platforms as well as paid search and paid digital marketing channels. With the aim to build brand awareness, enhance visibility, drive engagement and enquiries.
- Develop, review and maintain marketing support procedures and tools to drive local community engagement, enquiries and brand awareness.
- Closely monitor and manage external providers to ensure optimum performance and results are being achieved.
- Monitor, measure and analyse the effectiveness of marketing initiatives as they relate to the overall company goals.
- Oversee the customer journey and the nurturing of potential families from enquiry to enrolment and support the customer relations team in driving the best customer experience.
- Work with the People and Culture team to Identify opportunities in the market to promote and publicise recruitment opportunities and increase brand awareness of Sparrow as an Employer of Choice.
What you’ll need :
- Tertiary qualifications in Marketing or Communications.
- Minimum 10 years experience in a marketing management role.
- Experience in paid digital advertising and social media scheduling platforms.
- Ability to write, edit and proof engaging and on brand copy for social media, website and other forms of communication as required.
- Strong communication, collaboration and influencing skills are essential; ability to create rapport and empathy towards inspiring a positive culture.
- The ability to think strategically and execute with precision and attention to detail.
- Extensive experience in multi-channel marketing.
- Demonstrated experience in project and campaign management, from objectives and briefing to strategic evaluation, stakeholder management, production, and measurement.
The Sparrow Benefits:
- Financial Satisfaction: We pay above Award rate.
- Generous incentives: 95% Childcare Discount for all staff, Paid Birthday leave, 4 weeks Annual Leave, access to rewarding Referral Programs.
- Recognition: We reward for outstanding efforts with our monthly recognition programs
- Culture: We love Team Building Celebrations! Sparrow is more than a workplace. When joining Sparrow, you will become part of the family. We nurture a warm and inclusive culture where everybody feels valued and finds joy in coming to work each day.
We review applications as they are submitted. We encourage you to submit your application as soon as possible for your best chance to progress to the next stage of the process.
At Sparrow, we are an equal opportunity employer that is proud of our inclusive and diverse work environment. Please submit your application via Seek or email your resume and cover letter to recruitment@sparrow.edu.au