Where

Head Of Marketing

Bolton Clarke
Dalby Full-day Full-time

Description:

About Us
Bolton Clarke is Australia’s largest independent, not-for-profit aged care provider shaping the future of positive ageing. With RSL Care Queensland and the Royal District Nursing Service at the heart of our DNA, we have been caring for Australians since 1885. Today, our exceptional teams support more than 130,000 people to live independently at home and across our 43 retirement living communities and 88 residential aged care homes. Everything we do is dedicated to enabling, celebrating and supporting older Australians to live and age positively.
About the role
We are seeking a Head of Marketing to join our newly rebranded organisation to shape and implement impactful marketing strategies in a fresh brand landscape. You’ll spearhead exciting new programs of work and develop campaigns that resonate and grow our customer base to enhance brand awareness.
Reporting to the EGM Brand, Marketing & Communications, you will:
  • Develop and implement our national brand strategy, ensuring strong market positioning and engagement.
  • Deliver an annual marketing Program of Work (POW) across our key service lines, collaborating closely with internal stakeholders, translating strategy into targeted, effective campaigns.
  • Lead integrated marketing campaigns across direct, digital, and third-party channels to drive customer growth.
  • Manage and report marketing performance and budgets, ensuring strong ROI.
  • Develop compelling sales and marketing collateral, supporting a seamless customer journey.
  • Inspire and mentor a high performing marketing team, fostering collaboration and creativity.
  • Develop and maintain strong relationships with internal/external partners and stakeholders.

About you
We are looking for a strategic and hands-on marketing leader with:
  • 7 + years’ experience in a senior marketing role, leading high-impact campaigns and brand strategies.
  • Proven success in developing and launching brands in market with strong brand tracking capabilities.
  • Expertise in integrated marketing, customer insights, and data-driven decision-making to drive business performance.
  • Experience in traditional and digital marketing channels, including media buying, direct mail, and experiential marketing.
  • Strong stakeholder management skills, working with senior leaders and external agencies.
  • A collaborative, results-driven mindset with the ability to lead and inspire teams.
Importantly, you will mirror our values of Be Kind; Listen; Be Curious; Always safe; and Always together in all aspects of your work.

Our Benefits

Our culture is both supportive and collaborative where you can make your role your own. In return for your hard work, you will receive a generous salary package plus:
  • Hybrid working arrangement
  • A work culture that values you and invests in your career.
  • Not-for-profit salary packaging options and tax benefits of up to $15,900 plus an additional $2650 in entertainment per year available
  • Mobile phone and laptop provided
  • Options for additional purchased leave
  • Employee Assistance Program for you and your family
  • Private health insurance discounts
  • Flight Centre Travel Club holiday deals

How to Apply

To join our diverse, purpose driven organisation that offers rewarding professional development opportunities, please apply below with a resume and cover letter. For further information please contact ***********@boltonclarke.com.au.
Discover why it’s so great to work at Bolton Clarke here: https://www.boltonclarke.com.au/about-us/careers/


Applicants must obtain Federal Police Clearance or willingness to undertake the check, along with obtaining a 2025 flu vaccination and meeting Covid-19 vaccination evidence in line with current requirements.

30 Mar 2025;   from: uworkin.com

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