Description:
Come and experience the difference at Ella&Jade.
Ella&Jade is a multi-salon brand in Brisbane's South, providing clients a holistic approach to hairdressing- the closest thing they will come to a spa experience in a hair salon.
We provide a diverse and inclusive workplace- Every Human-Every Hair embracing our dynamic team members' individual skills, goals and aspirations, focusing heavily on professional growth and education. These values stem far beyond the workplace, they’re present in everything we do and who we align ourselves with.
We are seeking a Brand Manager to assist with the rapid growth we have experienced in the past 12 months, and help take the Ella&Jade brand to new heights both locally and nationally- both online and through curated events.
Key Responsibilities :
Brand Storytelling & Content Creation
- Develop and execute a compelling content strategy across Instagram, TikTok, Facebook, and email marketing .
- Create, curate, and manage engaging content , including photography, video, and written copy that aligns with the brand’s tone and aesthetic.
- Be involved in brand identity work focused on how the brand presents itself, what the brand looks like and the story it tells.
- Write and edit product descriptions, campaign copy, email, blog and newsletters and social media captions with an engaging and consistent brand voice.
- Create and manage a content calendar to align with seasonal launches, promotions, and brand moments.
- Encourage and showcase User-Generated Content (UGC) to build brand loyalty and engagement.
Digital Marketing & Growth
- Plan and execute multi-channel digital marketing campaigns to drive brand awareness and sales.
- Execute and optimize SEO, SEM, and paid social advertising (Google Ads, Meta Ads, Pinterest Ads).
- Implement and oversee creative email marketing strategies, newsletters and blog posts.
- Track campaign performance and customer insights to continuously refine and improve results.
- Implement A/B testing and data-driven decision-making to maximize marketing effectiveness.
Influencer & Community Engagement
- Identify and collaborate with influencers, brand ambassadors, and content creators to expand brand reach.
- Develop and manage affiliate partnerships and strategic collaborations.
- Grow and nurture the Ella&Jade community by engaging with customers and fostering meaningful connections.
- Run lead on giveaways, events, promotions, and co-branded campaigns.
E-commerce & Customer Experience .
- Manage and enhance customer loyalty programs, referral initiatives, and retention strategies .
- Monitor customer feedback and reviews, using insights to improve content and marketing efforts.
- Build out and help grow online sales and online platform to drive sales and performance.
Performance & Analytics
- Track and analyze KPIs (ROI, CAC, CLV, engagement rates, conversion rates, open rates, etc.) .
- Use data to refine marketing campaigns, website performance, and content strategy .
- Provide regular reports and insights to inform decision-making.
What we're looking for:
A creative and innovative storyteller – you have an eye for aesthetics and can create beautiful, engaging content. A strategic thinker – you understand how to combine creativity with data-driven insights.
A digital expert – you are fluent in social media, eCommerce, and performance marketing.
A brand builder – you love growing a brand’s voice and presence and connecting with its community.
A passion for our brand – with experience in the fashion, lifestyle, or eCommerce space is ideal.
Qualifications & Skills
3+ years of experience in a marketing management position.
Proven expertise in content production, storytelling, and social media marketing .
Extensive experience with Shopify, Google Ads, Meta Ads, TikTok Ads
Excellent copywriting skills with attention to detail and the ability to craft a consistent brand voice .
Experience in SEO, paid media, influencer collaborations, and affiliate marketing .
Ability to analyse marketing performance and make data-driven recommendations .
Ability to work i ndependentl y in a fast-paced environment across multiple projects at once.
What We Offer:
Remote & Flexible Working – work from anywhere with adaptable hours that appreciate family requirements.
National and International travel opportunities with Director.
Creativity – be part of a brand that values creativity, inclusivity and forward projection.
Supportive Team – work closely with a small and passionate team.
Generous Staff Discount and Competitive Salary