Description:
- Be part of the growth of a South Australian success story
- Fun, energetic and open culture with great discounts for you and your family
- Excellent internal and external professional development opportunities
About Us
At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.
We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.
If you're a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.
The Role
As the Marketing Insights Lead you will play a pivotal role in driving data-powered decision-making across digital product development, CRM program execution, and digital platform performance. By transforming customer data into actionable insights, you will enhance customer loyalty, optimise marketing performance, and foster data-driven innovation across the business.
Supporting G’day Group’s Digital Marketing efforts, you will track key performance indicators, analyse campaign effectiveness, and collaborate closely with product, marketing, and CRM teams to optimise engagement and growth. A key responsibility includes overseeing digital platform tracking and attribution to measure performance across channels, ensuring data integrity, and refining customer journeys.
Additionally,you will drive a strategic roadmap of data initiatives to improve efficiency, unlock new opportunities, and generate revenue across the Customer function. A critical focus will be supporting the development and optimization of the Customer Data Platform (CDP), ensuring it effectively centralises and activates customer insights.
This role will require you to;
Data-Driven Strategy & Performance Optimisation:
- Leverage multiple data sources to analyse key business drivers, identifying areas for improvement, risks, and opportunities.
- Develop self-service dashboards using BI tools to provide real-time reporting.
- Build structured processes for trend analysis, segmentation, and stakeholder decision-making.
- Work closely with marketing and product team to enhance customer engagement and loyalty through data-backed strategies.
- Provide insights to refine the website’s performance, user experience, and functionality based on insights.
Customer Insights & Audience Management:
- Segment audiences for personalized marketing and targeted engagement.
- Develop robust attribution models to measure and optimize multi-channel marketing efforts.
- Partner with IT and Marketing to scale customer data initiatives, including building new integration endpoints and refining the Customer Data Platform (CDP).
- Support the development of omnichannel customer engagement strategies, ensuring data-driven execution.
Campaign Analysis & Data Reporting:
- Build and maintain dashboards tracking key marketing metrics like acquisition, retention, and customer lifetime value.
- Use SQL and Power BI to create data visualizations and measure campaign effectiveness.
- Work cross-functionally to align data insights with strategic business goals.
- Drive continuous optimization through A/B testing, customer segmentation, and predictive analytics.
Data Governance & Platform Management:
- Ensure data integrity, consistency, and compliance within marketing and advertising platforms.
- Conduct data validation, hygiene checks, and user acceptance testing (UAT) for new builds.
- Perform exploratory data analysis, identifying key patterns to inform marketing and product strategies.
Your Experience
You will have relevant Tertiary qualifications along with a sound analytical competency, including SQL and data visualisation and business acumen. You will have the ability to proactively translate business needs into data/reporting requirements while clearly articulating the commercial benefits.
You will excel in identifying trends, segmenting customers for targeted campaigns, and leveraging data to enhance digital products, CRM initiatives, and attribution models—ensuring alignment with evolving customer needs and business objectives. By integrating insights into the product development cycle, you will strengthen the brand’s data-driven approach, driving both innovation and customer satisfaction. You will thrive in a fast-paced environment, and have a balance of analytical precision, strategic thinking, and a strong commitment to compliance, standards, and performance goals. Success in this position demands exceptional analytical skills, clear and persuasive communication, and seamless collaboration with marketing, product, and technology teams to drive data-powered innovation.
You will by naturally curious and possess a high level of energy, self-motivation, initiative, flexibility and attention to detail to be successful in meeting the business demands at G'day Group. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.
G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.
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Benefits
- Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
- Leave Policies – Parental leave / Volunteer leave / Study leave
- Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships
- Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits
Our ESG Statement
The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to fostering a safe, respectful and inclusive workplace, giving back to the communities we operate in, and protecting our environment.
Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.
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