Description:
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
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Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
About the Team
At Workday, we build our business upon the success of our customers. We put customers at the heart of everything we do, including the way that we sell and market our technology. Our goal is to have the voice of our customers at the center of our communications and our sales engagements. We believe it is their passion, enthusiasm and success that will best inspire other customers and prospects to embrace the innovative applications that Workday brings to market.About the Role
As a Customer Advocacy Program Manager for the Australia & New Zealand (ANZ) region, you will play a critical role and will be responsible in partnering with our sales and marketing organization to turn our customers into rockstar advocates for Workday’s marketing programs and sales efforts. This is the job for you if you have a strong passion for understanding customers and an ability to develop and nurture working relationships with practitioners and C-level executives. You love collaborating with other teams, including sales, customer success, and marketing, to stay tightly aligned on customer priorities and readiness and messaging. You’re analytical and data-driven and can track a set of goals to measure the effectiveness of customer advocacy efforts.
Key Responsibilities:
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Develop a community of customer advocates that articulate the value of Workday:
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Source, secure and lead customer advocacy pipeline supporting marketing initiatives
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Engage with senior level customers in business conversations, and develop highly engaged, mutually-beneficial reference relationships
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Ensure a positive customer experience through day-to-day activities.
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Produce evidence of customer success:
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Work with partner groups (e.g. sales, marketing, customer success) to align customer content with priority initiatives and those with high value impact.
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Collaborate with marketing colleagues to create high-quality customer assets and sales tools including case studies, videos, presentations, podcasts, webinars, etc.
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Support priority marketing activities with customer stories, such as trade shows, events, demand campaigns, brand campaigns.
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Measure and keep track of the ROI of programs to ensure we provide the highest impact to priority business needs.
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Work as an advocate for our team and customers internally
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Bring innovation and creative ideas to showcase the customer voice in content and marketing activities.
About You
Basic Qualifications:
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3+ years' experience in B2B communications and/or B2B marketing, or a similar role within the HCM or ERP industry.
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Experience with customer advocacy programs and crafting customer content such as written case studies, video testimonials, etc.
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Demonstrated ability, and a passion for, building strong, lasting relationships with internal and external constituents (customers, marketing, sales, executives, etc.).
Other Qualifications:
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Strength in working with cross-functional teams.
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Experience in developing and driving creative ideas and program.
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Strong critical thinking, problem solving, and analytical skills.
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Superb writing and general communications skills especially when communicating with C-level customers.
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!